Back in the day, Google’s founders were so adamantly against an advertising-funded search engine model that they wrote a research paper about it while they were students at Stanford. Crazy, right? That was back in 1998, before Larry Page and Sergey Brin realized the potential scope of the dorm room project that would later become […]
Organic vs PPC: Are Organic Search Results Disappearing? Read More »
Now that we’ve introduced the latest update to Google Ads, let’s learn how to use Google Ads image extensions. Although the program is still in the beta testing phase, marketers are thrilled that this long-awaited addition is finally available. With a striking image, you can attract more viewers, increase your traffic, and hopefully strengthen your
How to Use Google Ads Image Extensions Read More »
Which do you notice first—words or images? Unless the words are uncannily striking, your eye will likely be drawn to the image. As they say, a picture is worth a thousand words. Perhaps thinking along those same lines, a few weeks ago Google announced the beta launch of image extensions to Google Ads. It’s still
What Are Google Ads Image Extensions? Read More »
It’s hard to imagine anyone surpassing Google in the search engine Game of Thrones. For years now, Google has been the go-to way to search the Internet, even making it into the popular lexicon (I know, I googled it). But as online privacy gains huge momentum in the media (see: PRISM and Edward Snowden), many
DuckDuckgo Gets a Big Boost From Prism Read More »
If you’re new to the world of web design, you might be looking at the logo above and asking yourself, “What is the 960 Grid System?” Simply put, it’s a design strategy that is based on a grid. Sounds good so far, right? Let’s dig a little deeper . . . What is the 960
What is the 960 Grid System? Read More »
Who doesn’t love penguins? They’re adorable, sharply dressed, and have the cutest gait as they toddle across the ice. Of course in the world of Search Engine Optimization, the word penguin doesn’t immediately bring to mind a seemingly innocent animal. Since Google launched their site-swiping algorithm Penguin last year, SEOs have been anxiously analyzing its
The Aftermath of Penguin 2.0 Read More »
There are many benefits to running a Google Ads PPC (pay-per-click) marketing campaign. It’s easy to create, quick to implement, and analyzing your results is a breeze. Plus, because it’s PPC Marketing Springfield MO services from 417 Marketing, you’ll feel confident that you aren’t wasting your money on tiresome, forgettable, and ignorable advertisements. But while
How To Improve Your Google Adwords Campaign Read More »
Last Updated: January 17, 2019 These days, we don’t just expect websites to look good and provide helpful information – we also expect them to respond to the size of the screens on which we view them. Whether we’re using a mammoth desktop, a standard laptop, a versatile tablet, or a basic smartphone, we want websites to
What Is Responsive Web Design? Read More »
There are countless plugins available on WordPress. Whether you’re looking to organize your sidebar, insert a slideshow, or increase your page speed, WordPress plugin developers have got you covered. The variety is amazing, but sometimes it’s difficult to weed through the masses to find the well-crafted, efficient plugins that will make your website shine. So
Best Wordpress Plugins for 2013 Read More »
SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly, how can it help you grow your business? SEO stands for search engine optimization. It is the process of getting traffic from the “free” or “organic” listings on search engines
What is SEO and What Can I Do to Grow My Business? Read More »
Building a website that meets Google’s Quality Guidelines for Webmasters is more important than ever. Follow these 10 tips below to build a site with proper on-page SEO. Doing so will mean a better user experience for those using your site, and higher domain authority with search engines like Google. Step One: Develop a Keyword
How to Do On-Page SEO in Ten Steps Read More »
In the past couple of years, Google has waged a war on SEO and the people that practice it with two main updates to their algorithm, Penguin and Panda. Why? Two reasons: People are spamming search engines and it makes it harder for Google to do its job (provide quality, relevant results to searchers). They
SEO in a Post-Panda and Post-Penguin Era Read More »
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