Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive …
Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics
For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 …
Measuring Page Experience: The Tools and Tricks You Need to Know
We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human …
Page Experience: The Newest Google Ranking Factor
Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the …
Bounce Rate: A Complex and Consistently Misunderstood Metric
According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that …
Updates to Search Console
You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use, but also it helps you …
Myths About BERT, Google’s Latest Algorithm Update
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent …
Is Google Search Fair? How Humans Interfere with Search Results
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t …