There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5 percent of mobile searches are zero-click searches. But before you fall on your knees and curse Google for stealing all of your website’s traffic, check out this new study from …
Exploring Google Ranking Factors in 2019
It’s not easy to locate relevant and useful responses to online searchers’ queries in a fraction of a second. To accomplish this, Google’s search algorithms take many factors into account. Known as ranking factors, these characteristics of a website may help – or harm – your website’s ability to rank highly. Since Google won’t reveal all …
Google Guarantee vs. Google Screened
Many people are skeptical of the things they see online – and for good reason! Sometimes photoshopped pictures look more realistic than real life, catfishing (i.e., pretending to be someone else on social media) is so prevalent it spawned a popular tv show, and sophisticated fraudsters can impersonate legitimate credit card companies’ websites to steal …
Why You Need to Learn About On-SERP SEO
You know about on-page SEO and off-page SEO – maybe you thought you knew it all! But now that Google is trying to answer as many user queries as possible on the search engine results page (SERP), there is one more type of SEO that you need to understand: on-SERP SEO. We briefly mentioned it in our …
Is Google Hogging Your Search Traffic?
Most people view Google as a sort of impartial guide to the internet, leading viewers to the websites that are most likely to answer their queries. However, unlike Jeeves, Google has a major hand in the game. After all, under the umbrella of Alphabet (Google’s parent company), you’ll find a number of valuable businesses and services: YouTube, …
What Is Thin Content and How Can You Overcome It?
If you know SEO, you know that Google is all about high-quality content. Whenever the algorithm changes or a new ranking factor emerges, the advice for webmasters always come back to one thing: continue writing original, relevant, high-quality content. It isn’t the only critical component of a website (of course) but according to Google, providing high-quality content …
How RankBrain Works
For nearly four years now, Google’s core algorithm has benefited from a brain . . . of sorts. RankBrain is a signal that employs machine learning to influence how the search engine produces results pages. It was designed to learn new things over time, build on its knowledge, and make valuable connections to improve the …
How to Speed Up Your WordPress Website
Don’t you just love it when a website takes 30 seconds to load? The answer is no. No one likes to wait for a loading bar to sluggishly chug along, fighting for each painstaking millimeter. People were patient in the early days of the internet, but it’s 2019 now, and consumers won’t wait long for a …
How to Get More Google Reviews
In an ideal world, you would receive a personal recommendation from a trusted friend every time you wished to purchase a product or schedule a service. In reality, you likely rely on the opinions of strangers who enjoy commending and criticizing businesses online. According to a new survey, 97 percent of consumers consult product reviews …
What Is a Lead?
You believe in the value of the products and services your company provides. Whether you’re selling hand-crafted dog collars, top-notch physical therapy services, or affordable kitchen supplies, you know that your company’s offerings will make certain people very happy. The question is: how do you find those “certain people?” Connecting your company with its ideal …
