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New vs. Returning Users in Google Analytics

Although analytics shine a light on the people viewing your website, some mystery will always remain. Who is viewing your site today? What are they

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417 Marketing March 1, 2023
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How to Improve CTR in the Face of Great Opposition from Google

Google has been launching attacks on organic search results for several years now. If you’re like most website owners, you’ve noticed a significant drop in

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417 Marketing July 5, 2022
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Why Should You Fix Broken Links?

You might use a hyperlink to cite a source, guide users toward helpful information, encourage a conversion, or even make someone smile. A link is

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417 Marketing April 1, 2022
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How Accurate Is Location Data in Google Analytics?

Where in the world is Carmen Sandiego? What about Waldo? If they’ve been visiting your website, you may be curious to know! For a variety

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417 Marketing December 1, 2021
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What Does a Drop in Organic Search Traffic Look Like?

Viewers arrive at your website in all sorts of different ways. Some are enticed by a paid advertisement, some click on a link on another

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417 Marketing September 23, 2021
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Why Did That Rank on Google?

Have you ever looked at the search results on Google and thought, What did you do to deserve a top spot? Well, now you don’t have

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417 Marketing August 31, 2021
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What Is Google Passage Ranking?

Sometimes you use Google to search for general information about a topic. National parks. Stevie Wonder. Australian cattle dogs. Other times, you turn to Google for

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417 Marketing March 24, 2021
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Google Analytics Metrics That Frequently Fool Marketers

Do you remember working on your very first website? You might have felt a certain rush when the site first went live, and you knew

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417 Marketing February 15, 2021
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Google to Suspend Merchant Sites with Inaccurate Pricing

If you run an e-commerce website, it’s more important than ever that the prices you display are accurate and consistent – for your customers’ benefit

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417 Marketing February 12, 2021
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Google Analytics 4: Demystifying the Latest Iteration of GA

Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and

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417 Marketing November 4, 2020
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Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics

For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the

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417 Marketing August 19, 2020
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Myths About BERT, Google’s Latest Algorithm Update

We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s

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417 Marketing July 31, 2020
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