In an ideal world, you would receive a personal recommendation from a trusted friend every time you wished to purchase a product or schedule a service. In reality, you likely rely on the opinions of strangers who enjoy commending and criticizing businesses online. According to a new survey, 97 percent of consumers consult product reviews …
What Is a Lead?
You believe in the value of the products and services your company provides. Whether you’re selling hand-crafted dog collars, top-notch physical therapy services, or affordable kitchen supplies, you know that your company’s offerings will make certain people very happy. The question is: how do you find those “certain people?” Connecting your company with its ideal …
Best Practices for Blog Post Images
We’ve emphasized the importance of high-quality blog content time and time again. And when you picture a blog, you likely think about the text on the page. We will never discount the importance of compelling, informative writing, but if your blog contains only text, you’re doing yourself a serious disservice. Blog posts with images aren’t …
The Danger of Duplicate Content
You might think of each webpage you create as a lovely, unique snowflake with one-of-a-kind content and exceptional style – and perhaps it is. But you might be surprised to learn that in many situations, webpages share their content with other URLs. Has someone stolen the text? Do you need to contact Google to have …
Google Analytics Glossary
Google Analytics is an expansive, informative, and enlightening tool that can provide invaluable insights into your website – and unfortunately, it can be a bit intimidating. If you haven’t explored your website’s data in Google Analytics, or if you haven’t even installed the program on your website, you’re not alone – but you are seriously …
Best Practices for Using Redirects
We’ve all been there: You click on a link, excited to explore the page you were promised, and instead you find an empty page. It might say something standard like “404 Page” or “Page Not Found,” or sometimes you’ll find a silly message like “Oops! Nothing to see here,” or “Uh-oh! You appear to be …
The Difference Between Categories and Tags
Do you want a flabby website or a taut, sturdy, and well-constructed website? Do I even need to ask? You can (and should) add structure to your website in a variety of ways. For example, planning a hierarchy for your pages, creating a URL structure that follows that hierarchy, creating a header for easy navigation, …
The Importance of Internal Links
Imagine the World Wide Web without hyperlinks. You would need to type in a new web address every time you wanted to travel to a new webpage. Mercifully, not only do “links” exist, but they are also plentiful, easy to use, and beneficial for SEO purposes. By clicking or tapping on the anchor element of a …
Diagnosing a Sudden Drop in Website Traffic
Your numbers are chugging along predictably, perhaps even climbing for stretches, when you notice an abrupt change. Suddenly, the number of people visiting your website plummets, and you feel as though you’re in a ghost town. Where has everyone gone? Why are your pages performing so badly? What’s changed? Diagnosing a sudden drop in website …
Google Questions and Answers
Question: Do you know what Google Questions and Answers is? Answer: While I can’t read your mind, I wouldn’t be surprised if you’re unfamiliar with this new feature. Quietly launched less than a year ago, in August of 2017, Google Questions and Answers provides a bridge between businesses and potential customers. When exploring Google, customers …
