Sometimes you use Google to search for general information about a topic. National parks. Stevie Wonder. Australian cattle dogs. Other times, you turn to Google for very specific information. Why does asparagus …
Google Analytics Metrics That Frequently Fool Marketers
Do you remember working on your very first website? You might have felt a certain rush when the site first went live, and you knew that people around the world …
Google to Suspend Merchant Sites with Inaccurate Pricing
If you run an e-commerce website, it’s more important than ever that the prices you display are accurate and consistent – for your customers’ benefit as well as your own. …
Google Analytics 4: Demystifying the Latest Iteration of GA
Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive …
Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics
For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 …
Measuring Page Experience: The Tools and Tricks You Need to Know
We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human …
Page Experience: The Newest Google Ranking Factor
Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the …
Bounce Rate: A Complex and Consistently Misunderstood Metric
According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that …