Most people view Google as a sort of impartial guide to the internet, leading viewers to the websites that are most likely to answer their queries. However, unlike Jeeves, Google has a major hand in the game. After all, under the umbrella of Alphabet (Google’s parent company), you’ll find a number of valuable businesses and services: YouTube, …
What Is Thin Content and How Can You Overcome It?
If you know SEO, you know that Google is all about high-quality content. Whenever the algorithm changes or a new ranking factor emerges, the advice for webmasters always come back to one thing: continue writing original, relevant, high-quality content. It isn’t the only critical component of a website (of course) but according to Google, providing high-quality content …
How RankBrain Works
For nearly four years now, Google’s core algorithm has benefited from a brain . . . of sorts. RankBrain is a signal that employs machine learning to influence how the search engine produces results pages. It was designed to learn new things over time, build on its knowledge, and make valuable connections to improve the …
How to Speed Up Your WordPress Website
Don’t you just love it when a website takes 30 seconds to load? The answer is no. No one likes to wait for a loading bar to sluggishly chug along, fighting for each painstaking millimeter. People were patient in the early days of the internet, but it’s 2019 now, and consumers won’t wait long for a …
How to Get More Google Reviews
In an ideal world, you would receive a personal recommendation from a trusted friend every time you wished to purchase a product or schedule a service. In reality, you likely rely on the opinions of strangers who enjoy commending and criticizing businesses online. According to a new survey, 97 percent of consumers consult product reviews …
What Is a Lead?
You believe in the value of the products and services your company provides. Whether you’re selling hand-crafted dog collars, top-notch physical therapy services, or affordable kitchen supplies, you know that your company’s offerings will make certain people very happy. The question is: how do you find those “certain people?” Connecting your company with its ideal …
Best Practices for Blog Post Images
We’ve emphasized the importance of high-quality blog content time and time again. And when you picture a blog, you likely think about the text on the page. We will never discount the importance of compelling, informative writing, but if your blog contains only text, you’re doing yourself a serious disservice. Blog posts with images aren’t …
The Danger of Duplicate Content
You might think of each webpage you create as a lovely, unique snowflake with one-of-a-kind content and exceptional style – and perhaps it is. But you might be surprised to learn that in many situations, webpages share their content with other URLs. Has someone stolen the text? Do you need to contact Google to have …
Google Analytics Glossary
Google Analytics is an expansive, informative, and enlightening tool that can provide invaluable insights into your website – and unfortunately, it can be a bit intimidating. If you haven’t explored your website’s data in Google Analytics, or if you haven’t even installed the program on your website, you’re not alone – but you are seriously …
Best Practices for Using Redirects
We’ve all been there: You click on a link, excited to explore the page you were promised, and instead you find an empty page. It might say something standard like “404 Page” or “Page Not Found,” or sometimes you’ll find a silly message like “Oops! Nothing to see here,” or “Uh-oh! You appear to be …
