Why Google Ads
Not guessing. Testing. Measuring. Optimizing.
We run projections before spending a dollar, test methodically, and optimize relentlessly. If our testing shows Google Ads isn’t in your best interest, we’ll tell you — and help you find a better fit instead.
Types of Google Ads
Campaign management built on data
Search Campaigns
Target people searching for your products. Keyword research, ad copy, bid management.
Shopping Campaigns
Product ads with feed optimization and bidding. Often lower cost per click.
Remarketing
Re-engage visitors who didn’t convert. Stay top-of-mind across networks.
Landing Page Optimization
Build and test pages to convert traffic. Ads are only half the equation.
Performance Tracking
Tied to real outcomes. Leads, sales, revenue — not just clicks.
The 417 Marketing Strategy
How we run your Google Ads campaign.
01
Understand the Ideal Customer
If you don’t understand the audience you’re marketing to, your ads will fall flat. We study your target market before spending a dollar — understanding their needs, desires, and what they’re actually searching for.
02
Build an Account Around Your Goals
Every business is different. We want to understand your goals as specifically as possible so we can measure and optimize for success — whatever success looks like for you.
03
Campaign for the Whole Buyer’s Journey
Knowing the customer is half the battle — showing them the right ad at the right time is the other half. We make sure your business is front and center from the moment of awareness through to purchase.
04
Monitor and Refine Continuously
It’s not enough to set up an account well. Until data comes in, there’s no way to know how campaigns will perform. We constantly monitor, making data-driven decisions to lower costs and raise conversions.
Honesty First
Ready to make your ad spend work harder?
Let’s talk about your goals and what’s possible with paid search.
Free projections before you commit
Get a feel for the traffic and cost before committing.
We’ll show you expected traffic, cost, and the ROI you’d need to justify the spend — before you spend a dollar.
Get a Free Ads Audit