Google Ads

Attract the right customers

TYPES OF ADS

When it comes to Google Ads (formerly Google AdWords), there are many types of ads available depending on your strategy. Digital marketing is not a “one-size-fits-all” undertaking, so it’s important that you know the options available to you and understand which will be a good fit for your business goals.

Google Ads

BENEFITS OF WORKING WITH A GOOGLE PARTNER

Certified Google Partner

Being a Google Partner is an indicator that a digital marketing agency has a certain level of experience managing Google Ads campaigns and has consistently maintained a high performance level for a significant period of time.

Google Partners have a more direct working relationship with Google. This includes a dedicated support line and can also include a dedicated Google representative with access to special tools and data only available to Google employees. As the relationship develops, Google Partners can receive early access to Beta programs that enhance the platform and allow for improved performance. When you employ a Google Partner, you can be certain that you’re working with an experienced team.

THE 417 MARKETING STRATEGY

At 417 Marketing, we implement the following strategy for all clients that use Google Ads:

PROJECTIONS

If you’re thinking about working with 417 Marketing to run ads on Google Ads, we can run projections for you to get a feel for the amount of traffic you can expect to generate and at what cost. With this information, we can work with you to determine a good starting budget and the return on investment you would need to justify running the ads. We believe that honesty and transparency are essential to any successful business. If we feel that any type of advertising is not in your best interest, we will encourage you not to move forward with it. Instead, we will help you find a better fit for your business and goals.

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