About 417 Marketing
417 Marketing is a team of data-driven marketing professionals who believe in listening first, then using our expertise to find the marketing channels that will actually deliver results. Since 2010, we’ve helped businesses from local startups to international corporations stop wasting money on ineffective campaigns.
We’d rather tell you the truth than take your money. Three key factors set us apart:
- No Sales Team — We grow through existing client referrals. Our team does not have a single dedicated salesperson.
- Custom ROI Dashboards — We build custom Looker Studio dashboards showing exactly which channels drive your highest-value conversions.
- We Optimize Your Spend, Not Our Revenue — If testing shows you should spend less somewhere, we’ll tell you — even if it reduces our revenue.
We’ve been dedicated to ROI optimization since 2010 — over 16 years of helping businesses stop wasting money on campaigns that don’t deliver results.
We’re based in Springfield, Missouri but work with clients remotely throughout the US and abroad. Location isn’t important — results are.
We work with businesses ranging from local startups to international corporations. We’ve had success with eCommerce, B2B services, manufacturing, healthcare, and local service businesses.
While we have deep experience across many industries, we don’t limit ourselves to specific verticals. Our data-driven approach allows us to adapt to any industry. What matters most is that you’re looking for honest, performance-based marketing — not smoke and mirrors.
Our Philosophy & Approach
Stop spreading your budget thin. Start putting it where it works. Every strategy we suggest is backed by testing data and performance metrics. When we find what works, we scale it. When we find what doesn’t, we eliminate it.
Our proven process follows six clear steps:
- Listen & Analyze — Understand your goals, review current performance, identify opportunities.
- Recommend Channels — Suggest channels to test, propose budget allocation, set measurable metrics.
- Launch and Test — Launch campaigns, test multiple approaches, begin tracking.
- Measure Performance — Track conversion data, build custom ROI dashboards, analyze results.
- Optimize & Scale — Move budget from underperformers, scale winners, continue testing.
- Report & Refine — Monthly reviews, transparent ROI reporting, strategy adjustments based on data.
We listen to what you want to accomplish, then recommend specific channels to test based on your goals. We measure results and systematically move budget toward what’s delivering the best ROI — and away from what isn’t.
If testing shows a channel isn’t delivering ROI, we’ll tell you to stop spending money there — even if it means less revenue for us. We continuously test, measure, and refine, moving budget only to what delivers results.
No. We only recommend what our testing shows will actually work for your specific business. If we don’t think a service will deliver ROI for you, we won’t recommend it.
Working With 417 Marketing
We build custom Looker Studio dashboards showing exactly which channels are driving your highest-value conversions. You’ll have 24/7 access to real-time data plus monthly review meetings.
Most clients receive monthly performance reviews and strategy discussions. You’ll have direct access to your account team — not a call center. We’re also available between scheduled meetings for questions and updates.
You won’t be handed off to an inexperienced client success manager. You’ll work directly with the owner of the company and experienced professionals who understand your business.
We structure agreements to ensure adequate time to deliver meaningful results. Contract terms vary by service and will be clearly explained during our consultation. Many clients have been with us for over 10 years.
No. We focus exclusively on direct client relationships where we can control quality and ensure our data-driven approach is properly implemented.
Pricing & Investment
Our pricing varies based on the scope and complexity of your needs. We create custom proposals after understanding your goals and budget. Transparent pricing, no hidden fees — you’ll know exactly what you’re paying for.
We work with a range of budgets, but we’ll be honest if we don’t think your budget is sufficient to see meaningful results. We’d rather turn away business than take money for something that won’t work.
We typically don’t charge setup fees. Any costs will be clearly outlined in your proposal so there are no surprises.
We accept ACH transfers, checks, and credit cards. Most clients are billed monthly for ongoing services, with payment due upon receipt of invoice.
We’ll work with you to find the most effective use of your budget. Sometimes that means focusing on one channel instead of spreading thin across many. We’ll always recommend the approach that delivers the best ROI for your available budget.
Get Started
Click “Get Started” on our website. We’ll schedule a free consultation to understand your goals, review your current marketing spend, and provide honest recommendations about what will actually work for your business.
Yes. This is a no-pressure conversation focused on understanding your goals and providing honest analysis. We’ll tell you the truth — even if that means saying we’re not the right fit.
Come prepared to discuss:
- Your business goals and challenges
- Your target audience and ideal customers
- Current marketing efforts and results you’ve seen
- Your budget range for marketing
- What success looks like for your business
Typically we can begin initial strategy work within 1–2 weeks of signing an agreement. We’ll provide a realistic timeline during our consultation.
Results & Expectations
Results vary based on your industry, competition, budget, and chosen channels. We’ll set realistic expectations based on our experience with similar businesses. What we guarantee is that we’ll measure everything, report honestly, and continuously optimize for better ROI.
Timeline varies by service. Paid advertising can generate immediate traffic, while SEO typically takes 3–6 months to show significant results. We’ll set clear expectations during our initial consultation.
No honest agency can guarantee specific outcomes — no one controls Google’s algorithms, competitor actions, or market conditions. Any agency promising guaranteed rankings doesn’t understand how digital marketing works. What we guarantee: proven strategies, transparent reporting, and continuous optimization. That’s how we’ve kept clients for over 10 years.
Yes. Detailed case studies are available at www.417marketing.com/case-studies. These showcase real results we’ve achieved for clients across different industries and marketing channels.
We continuously monitor and optimize performance. If something isn’t working, we’ll be the first to tell you and recommend adjustments. Monthly reviews ensure we catch issues early.
About Your Team
We take pride in growing through existing client referrals. Our entire team focuses on service delivery and results, not aggressive sales tactics. When you work with us, you’re working with practitioners, not salespeople.
Our team maintains certifications in Google Ads, Google Analytics, and other relevant platforms. More importantly, we have 16+ years of real-world experience delivering results. We stay current through continuous education and testing.
We’re big enough to handle complex campaigns but small enough to provide personalized attention. Every team member is an experienced professional who contributes directly to client success.
Why Choose 417 Marketing
Large agencies often assign junior staff to smaller accounts and focus on maximizing billing. With us, you work directly with experienced professionals who care about your results. We’re big enough to handle complex campaigns but small enough that your success directly impacts ours.
With 417 Marketing you get an entire team of specialists — designers, developers, SEO experts, PPC managers — for less than the cost of one senior marketing hire. Plus tested strategies from working with diverse clients across multiple industries.
Our clients consistently praise our transparency, expertise, and results. Many have been with us for over 10 years and actively refer other businesses to us. You can read verified Google reviews on our website.
We’re the right fit if you value:
- Honest reporting over empty promises
- Data-driven decisions over gut feelings
- Systematic optimization over “set it and forget it”
- Transparent outcomes over vague metrics
- A partner who will tell you to stop spending money somewhere if it’s not working
Your satisfaction is our priority. If you’re not happy, we want to know immediately so we can address your concerns. Our long client retention — many clients have been with us over 10 years — shows we deliver on our promises.