GovCon 417 Marketing Case Study Founded in 2004, GovCon boasts well over 20 years of experience, having worked with hundreds of clients to ensure DCAA compliance. Since opening their doors, they have expanded our service offering and continued developing an unmatched software solution in partnership with Intuit QuickBooks. GovCon offer the preferred government contracting software built specifically to manage DCAA accounting and compliance. THE CHALLENGE/ OPPORTUNITY GovCon had tried SEO and Google Ads before but wasn’t pleased with the results they were getting. They specifically asked for help with SEO and Google Ads. THE SOLUTION After meeting with GovCon, we realized they didn’t have an effective Google Analytics system. Nor were they accurately tracking conversions. We worked with GovCon to establish a complete Google Analytics tracking system, including spam filters in Google Analytics and conversion and event tracking. Once that was ready, we walked the client through a questionnaire, taking the time to understand their business and the kinds of people they wished to target. Using the questionnaire, we developed a new Google Ads account, wrote new search ads, and adjusted targeting. We also implemented an SEO plan based on technical optimization, link building, and content creation. We worked with the client to establish high-value blog topics and got to work. THE RESULT Upon launching the Google Ads campaign, the client saw immediate results. Six months in, they are generating $96.39 in estimated revenue for every $1 they spend with Google Ads. SEO can take more time to get going, but not for GovCon. Six months into the SEO campaign, they are generating $77.71 in estimated revenue for every $1 they spend on SEO. 417 Marketing is awesome! They have increased our leads and sales in just 6 weeks! Jennifer Scriven The Progress $ 0 Return for every $1 spent on SEO. 0 % Increase in keywords for which the domain gov-con.com ranks in the top-100 results at google.com over the first six months of the campaign. $ 0 Return for every $1 spent on Google Ads.