The Client
A consolidated food processing powerhouse — invisible online.
EnSight Solutions develops creative, custom food processing solutions for companies. As a consolidated custom food processing equipment manufacturing organization made up of four outstanding manufacturers, it’s now easier than ever for them to meet complex material handling, further processing, high-shear blending, or automation and robotics needs.
EnSight Solutions originally hired 417 Marketing in 2017 to help improve their online search visibility. Despite being a powerhouse in the food processing equipment space, they were struggling to get found online — a critical problem for a company whose customers search specifically for the complex, specialized equipment they produce.
A-One Manufacturing™
Material Handling
Bridge Machine™
Further Processing
Likwifier™
High-Shear Blending
Bematek Systems™
Automation & Robotics
Near-zero organic search visibility — despite being a leading food processing equipment manufacturer, EnSight was struggling to get found by the companies searching for exactly what they make
Weak meta tags — title tags, meta descriptions, and header structures were not optimized, making it harder for search engines to understand and rank their pages
Lack of quality backlinks — insufficient domain authority to compete for the specialized, high-value keywords their target customers were searching for
No paid advertising presence — no Google Ads strategy to capture high-intent buyers searching for food processing equipment while organic authority was being built
The Solution
Started with SEO in 2017. Added Google Ads in 2019. Results went off the charts.
01
Comprehensive SEO Audit
417 Marketing started with a thorough SEO audit, identifying a few strengths and many weaknesses across the EnSight Solutions digital presence. The audit pinpointed exactly where the gaps were — and gave us a clear roadmap for fixing them.
02
In-Depth Technical On-Page SEO
Executed comprehensive technical on-page SEO edits — correcting meta tags, title tags, and header tag structures across the site. These are the foundational signals that tell search engines who EnSight is, what they make, and which searches they should appear for.
03
Link Building Strategy
Crafted a link building strategy designed to increase domain authority by earning high-quality backlinks from relevant, authoritative sources in the food processing and manufacturing industries — elevating EnSight’s standing with search engines over time.
04
Google Ads Campaign Launch (2019)
Impressed by the SEO results, EnSight Solutions asked 417 Marketing to establish a Google Ads campaign in 2019. While the SEO had given them a significant boost in organic visibility, their Google Ads results were — in their own words — off the charts. The campaign generated a 1,351% return on ad spend.
The Results
SEO boosted visibility. Google Ads went off the charts.
1,351%
For every $1 spent on Google Ads, EnSight Solutions generated $13.51 in revenue — an exceptional return in a specialized industrial market.
+307%
Dramatic user growth driven by improved organic search visibility and Google Ads reaching the right audience at the right time.
+76%
More qualified leads converting at a higher rate — the result of reaching high-intent buyers with precise targeting and compelling ad creative in a market where every conversion represents significant business value.
- +307% increase in website users driven by growing organic search visibility
- Significant improvement in keyword rankings for high-value food processing equipment searches
- Technical SEO foundation established that continues to compound over time
- Domain authority built through strategic link building in a specialized industrial market
- 1,351% return on ad spend — $13.51 generated for every $1 spent
- +76% increase in conversions from Google Ads
- Results described by the client as “off the charts” — exceeding all expectations
- High-intent buyers reached at precisely the right moment in the purchasing process
- Started with SEO in 2017 — expanded to Google Ads in 2019 after SEO results earned the trust
- Both channels working in tandem — organic visibility for awareness, paid search for conversion
- Ongoing partnership built on results, transparency, and a shared commitment to strategy
“If you’re considering working with 417 Marketing, probably the best piece of advice I could give to be successful and make sure that working relationship is successful is to put on your big boy pants, own the leadership role that you have been given to grow your business, and work together with experts that know what they’re doing. You’re the business expert in your sphere, they’re the digital experts, but together you have to come up with a comprehensive strategy that is the right fit for your business.”
Luke James
EnSight Solutions
Project Conclusion
When digital experts and business experts work together — remarkable things happen.
The EnSight Solutions engagement is a perfect example of what happens when a client genuinely commits to the partnership. Luke James’s testimonial cuts to the heart of it: you’re the expert in your business, 417 Marketing is the expert in digital — but the best results come from both parties bringing their full expertise to the table and building a comprehensive strategy together.
The SEO work that started in 2017 gave EnSight Solutions a foundation of organic visibility they didn’t have before. When Google Ads was added in 2019, that foundation amplified the results — producing a 1,351% ROAS that went, as the client put it, off the charts. A strong SEO foundation and a well-managed paid campaign aren’t competing strategies. They compound each other.
SEO engagement started in 2017 — fixed meta tags, built domain authority through link building
+307% increase in website users from growing organic visibility
Google Ads launched in 2019 — 1,351% ROAS from day one
+76% increase in conversions from Google Ads
Both channels working in tandem — organic + paid compounding each other’s results
Work With Us
Ready to bring your digital expertise and ours together?
You know your business. We know digital. Let’s build the strategy that connects both.