After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t be wrong. But despite the fact that Google employees created and refined the search engine’s algorithm, most people assume that Google has taken a “hands-off” …
Meet BERT – Google’s Biggest Update in Years
Have you ever tried to search for something on Google that you didn’t know how to spell? Or struggled to get Google to understand what you were trying to say? With its newest algorithm update – the biggest update since RankBrain was introduced in 2014 – Google is hoping to make it easier than ever …
Paid Search and Organic Traffic on the Rise
There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5 percent of mobile searches are zero-click searches. But before you fall on your knees and curse Google for stealing all of your website’s traffic, check out this new study from …
Exploring Google Ranking Factors in 2019
It’s not easy to locate relevant and useful responses to online searchers’ queries in a fraction of a second. To accomplish this, Google’s search algorithms take many factors into account. Known as ranking factors, these characteristics of a website may help – or harm – your website’s ability to rank highly. Since Google won’t reveal all …
Google Guarantee vs. Google Screened
Many people are skeptical of the things they see online – and for good reason! Sometimes photoshopped pictures look more realistic than real life, catfishing (i.e., pretending to be someone else on social media) is so prevalent it spawned a popular tv show, and sophisticated fraudsters can impersonate legitimate credit card companies’ websites to steal …
