Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive …
Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics
For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 …
Measuring Page Experience: The Tools and Tricks You Need to Know
We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human …
Page Experience: The Newest Google Ranking Factor
Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the …
Bounce Rate: A Complex and Consistently Misunderstood Metric
According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating …
How to Create a Short URL for Google Reviews
If you want someone to do you a favor, you’ll have better luck if you make the favor as simple and convenient as possible. Provide instructions and examples. Be lenient …
What Does a High Quality Score Indicate?
When you’re first getting started with Google Ads, managing and optimizing a successful pay-per-click (PPC) campaign can be quite challenging – especially if you don’t understand the importance of the …
Google Ad Credits Available to Small and Medium-Sized Businesses Due to COVID-19
Many small businesses are struggling due to the COVID-19 pandemic. To help these businesses stay in touch with their customers during this difficult time, Google is providing some advertisers with …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that …