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SEO

New vs. Returning Users in Google Analytics

417 Marketing March 1, 2023

Although analytics shine a light on the people viewing your website, some mystery will always remain. Who is viewing your site today? What are they hoping to find? Have they …

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Google Ads

5 Reasons You Need a Google Ads Brand Campaign

417 Marketing December 14, 2022

If you’re hesitant to pay for a Google Ads brand campaign, you aren’t alone. After all, when a user searches for your brand name, your website may already show up …

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Google Ads

Assisted Conversions in Google Ads

417 Marketing August 30, 2022

If you’re new to digital marketing, you might have a grateful yet casual attitude toward conversions. “I don’t care how my customers get here,” you might think, “I’m just glad …

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SEO

How to Improve CTR in the Face of Great Opposition from Google

417 Marketing July 5, 2022

Google has been launching attacks on organic search results for several years now. If you’re like most website owners, you’ve noticed a significant drop in your organic click-through rate (CTR). …

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SEO

Why Should You Fix Broken Links?

417 Marketing April 1, 2022

You might use a hyperlink to cite a source, guide users toward helpful information, encourage a conversion, or even make someone smile. A link is like a promise: Click on …

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Web Design

Why Our Web Services Don’t Support Internet Explorer

417 Marketing January 3, 2022

What’s your go-to internet browser? If you’re like most users, you probably opt for Google Chrome or Safari. But some people – roughly 1.8 percent of today’s internet users – …

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