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New vs. Returning Users in Google Analytics
Although analytics shine a light on the people viewing your website, some mystery will always remain. Who is viewing your site today? What are they hoping to find? Have they …
5 Reasons You Need a Google Ads Brand Campaign
If you’re hesitant to pay for a Google Ads brand campaign, you aren’t alone. After all, when a user searches for your brand name, your website may already show up …
Assisted Conversions in Google Ads
If you’re new to digital marketing, you might have a grateful yet casual attitude toward conversions. “I don’t care how my customers get here,” you might think, “I’m just glad …
How to Improve CTR in the Face of Great Opposition from Google
Google has been launching attacks on organic search results for several years now. If you’re like most website owners, you’ve noticed a significant drop in your organic click-through rate (CTR). …
Why Should You Fix Broken Links?
You might use a hyperlink to cite a source, guide users toward helpful information, encourage a conversion, or even make someone smile. A link is like a promise: Click on …
Why Our Web Services Don’t Support Internet Explorer
What’s your go-to internet browser? If you’re like most users, you probably opt for Google Chrome or Safari. But some people – roughly 1.8 percent of today’s internet users – …
