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SEO
Counting Conversions in GA4
A new era has arrived in Google Analytics! Google Analytics 4, also known as GA4, has replaced Universal Analytics (GA3) as the search engine’s primary analytics platform, and as of July ...
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Web Design
Should Links Open in New Windows?
One of the primary goals of online marketing is to get potential consumers’ eyes on your website and keep them there. After all, if someone spends a long time perusing your website, ...
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Google Ads
Google Ads Not Showing Up in Search Results?
When you invest in Google Ads, you likely have several specific goals, or campaign objectives. Perhaps you’re hoping to see your sales increase by a certain amount or you want ...
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Google Ads
Ad Strength in Google Ads: What It Is and Why It Doesn’t Always Matter
Quick question! Do you want your ads to be strong or weak? Strong, right? Who wouldn’t prefer that their ads be as strong as possible? The issue is that Ad ...
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SEO
New vs. Returning Users in Google Analytics
Although analytics shine a light on the people viewing your website, some mystery will always remain. Who is viewing your site today? What are they hoping to find? Have they ...
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Google Ads
5 Reasons You Need a Google Ads Brand Campaign
If you’re hesitant to pay for a Google Ads brand campaign, you aren’t alone. After all, when a user searches for your brand name, your website may already show up ...
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