What’s your go-to internet browser? If you’re like most users, you probably opt for Google Chrome or Safari. But some people – roughly 1.8 percent of today’s internet users – …
How Accurate Is Location Data in Google Analytics?
Where in the world is Carmen Sandiego? What about Waldo? If they’ve been visiting your website, you may be curious to know! For a variety of reasons, it can be …
What Does a Drop in Organic Search Traffic Look Like?
Viewers arrive at your website in all sorts of different ways. Some are enticed by a paid advertisement, some click on a link on another website, and some type the …
Why Did That Rank on Google?
Have you ever looked at the search results on Google and thought, What did you do to deserve a top spot? Well, now you don’t have to wonder. In July 2021, …
What Is Google Passage Ranking?
Sometimes you use Google to search for general information about a topic. National parks. Stevie Wonder. Australian cattle dogs. Other times, you turn to Google for very specific information. Why does asparagus …
Google Analytics Metrics That Frequently Fool Marketers
Do you remember working on your very first website? You might have felt a certain rush when the site first went live, and you knew that people around the world …
Google to Suspend Merchant Sites with Inaccurate Pricing
If you run an e-commerce website, it’s more important than ever that the prices you display are accurate and consistent – for your customers’ benefit as well as your own. …
How to Improve Ad Rank Without Bidding Higher
If you’ve ever managed a Google Ads campaign, you’ve likely confronted this common but frustrating situation: Your ad is ranking poorly, but your budget is too tight for higher bids. …
Google Analytics 4: Demystifying the Latest Iteration of GA
Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive …
Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics
For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 …