We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human experience is one of the best ways to judge a website’s worth. After all, despite all the technical jargon and preening for search engines, the …
Page Experience: The Newest Google Ranking Factor
Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the shoes, the cashier takes forever to appear at the desk, and the credit card reader seems . . . sketchy. At another store, the merchandise …
Bounce Rate: A Complex and Consistently Misunderstood Metric
According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating to any other pages on your website. A bounce rate is “the percentage of all sessions on your site in which users viewed only a single page.” …
How to Create a Short URL for Google Reviews
If you want someone to do you a favor, you’ll have better luck if you make the favor as simple and convenient as possible. Provide instructions and examples. Be lenient about the timeframe and flexible with your standards. Make the favor uncomplicated and foolproof. For example, if you want your customers to leave you reviews …
What Does a High Quality Score Indicate?
When you’re first getting started with Google Ads, managing and optimizing a successful pay-per-click (PPC) campaign can be quite challenging – especially if you don’t understand the importance of the quality score. Just as your credit score influences your ability to secure a mortgage, an ad’s quality score has a profound impact on the cost …
