Many people are skeptical of the things they see online – and for good reason! Sometimes photoshopped pictures look more realistic than real life, catfishing (i.e., pretending to be someone else on social media) is so prevalent it spawned a popular tv show, and sophisticated fraudsters can impersonate legitimate credit card companies’ websites to steal …
Why You Need to Learn About On-SERP SEO
You know about on-page SEO and off-page SEO – maybe you thought you knew it all! But now that Google is trying to answer as many user queries as possible on the search engine results page (SERP), there is one more type of SEO that you need to understand: on-SERP SEO. We briefly mentioned it in our …
Is Google Hogging Your Search Traffic?
Most people view Google as a sort of impartial guide to the internet, leading viewers to the websites that are most likely to answer their queries. However, unlike Jeeves, Google has a major hand in the game. After all, under the umbrella of Alphabet (Google’s parent company), you’ll find a number of valuable businesses and services: YouTube, …
What Is Thin Content and How Can You Overcome It?
If you know SEO, you know that Google is all about high-quality content. Whenever the algorithm changes or a new ranking factor emerges, the advice for webmasters always come back to one thing: continue writing original, relevant, high-quality content. It isn’t the only critical component of a website (of course) but according to Google, providing high-quality content …
How RankBrain Works
For nearly four years now, Google’s core algorithm has benefited from a brain . . . of sorts. RankBrain is a signal that employs machine learning to influence how the search engine produces results pages. It was designed to learn new things over time, build on its knowledge, and make valuable connections to improve the …
