Google Shopping ads A Fantastic Way of Advertising Products From your eCommerce Store fantastic way of advertising products Shopping Ads are different from Paid Search Ads As with other campaign types within Google Ads, PLAs are priced on a cost-per-click model, with a lighting-fast auction happening behind the scenes every time someone searches. Google has various checks and balances in place to prevent an all-out bidding war, so cost-per-click prices tend to stay within a reasonable range (an average of $0.66 per click across all industries, as of May 2020).Shopping Ads are different from Paid Search Ads in that you don’t choose the keywords you want to target, but rather Google determines when to show your ads based on a product data feed containing information from your website, adjusting it’s relevance to your feed based on your cost-per-click bids. If you sell products online, you should definitely try Google Shopping ads as a core piece of your marketing strategy. WANT TO RUN SHOPPING ADS? Get A Quote Now Not provided as a standalone service, part of our complete Google Ads management service.