Microsoft Ads Open a new paid search channel. Consider other paid search options. Google Ads is great. It’s also very competitive. With the integration of ChatGPT into the Bing search engine, Microsoft Ads is growing in popularity. While the audience is smaller, ROI (return on investment) is often higher. BENEFITS OF WORKING WITH MICROSOFT ADS Microsoft Ads is similar to Google Ads. The market is smaller but often less competitive. In our experience, ROI is often higher. We can get you started quickly, and Microsoft allows us to import Google Ads campaigns seamlessly.Don’t think of Microsoft Ads as a replacement for Google Ads. Look at it as a supplementary channel that boosts your overall ROI (return on investment). THE 417 MARKETING STRATEGY Understand The Ideal Customer If you don’t understand the audience to whom you’re marketing, your ads will fall flat and you will be relying on mere chance. Don’t make the mistake of marketing without understanding how to best satisfy the needs and desires of your target market. Create an Account In Line with Your Goals Every business is different, and different businesses may have different goals. We want to understand your goals as specifically as possible so that we can measure and optimize for success, whatever that looks like to you. Monitor and Refine Keywords, Bids, and Copy It’s not enough to set up an Ads account well. Until the data starts coming in, there is no way to know how your campaigns will perform. By constantly monitoring your ads, we can make data-driven decisions that ensure the best chance for lower costs and higher conversions. PROJECTIONS We believe that honesty and transparency are essential to any successful business. If we feel that any type of advertising is not in your best interest, we will encourage you not to move forward with it. Instead, we will help you find a better fit for your business and goals. TRY SOMETHING NEW WITH MICROSOFT ADS. Get A Quote Now If you’re thinking about working with 417 Marketing to run ads with Microsoft, we can run projections for you to get a feel for the amount of traffic you can expect to generate and at what cost. With this information, we can work with you to determine a good starting budget and the return on investment you would need to justify running the ads.