Microsoft Ads
Google Ads is great. It’s also very competitive.
With the integration of ChatGPT into the Bing search engine, Microsoft Ads is growing in popularity. While the audience is smaller, ROI is often higher — and because fewer advertisers are competing, your budget goes further.
Don’t think of Microsoft Ads as a replacement for Google Ads. Look at it as a supplementary channel that boosts your overall ROI. We can get you started quickly, and Microsoft allows us to import your existing Google Ads campaigns seamlessly.
Larger reach
More traffic, more competition, higher costs per click.
Higher ROI
Smaller market, less competition — often more return per dollar spent.
The 417 Marketing Strategy
How we run your Microsoft Ads campaign.
Understand the Ideal Customer
If you don’t understand the audience you’re marketing to, your ads will fall flat. We learn how to best satisfy the needs and desires of your target market before spending a dollar.
Build an Account Around Your Goals
Every business is different. We want to understand your goals as specifically as possible so we can measure and optimize for success — whatever that looks like for you.
Monitor and Refine Continuously
It’s not enough to set up an account well. Until data comes in, there’s no way to know how campaigns will perform. We constantly monitor and make data-driven decisions to lower costs and raise conversions.
Honesty First
We believe honesty and transparency are essential to any successful business.
If we feel that Microsoft Ads is not in your best interest, we will tell you — and help you find a better fit instead. We don’t take your money for something we don’t believe will work.
Get a feel for the traffic and cost before committing.
We can run projections showing how much traffic you can expect to generate, at what cost, and what return on investment you’d need to justify running the ads.
Try Something New