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The Team

Get to know the 417 Marketing Team

Nick Altrup

Founder & President

Nick Altrup

Nick is the founder and President of 417 Marketing. He is an SEO expert by trade, but he also enjoys digital strategy and website/server administration. Nick and his wife have 2 daughters. On a good day, you’ll find him enjoying dusty LP’s, drinking nitro cold brew while reading nonfiction, lifting weights, flying somewhere new, or hiking/biking through our beautiful State and National Parks and various trails closer to home.

Renee Borage

Head of Content

Renee Borage

Renee is 417 Marketing’s Head of Content. She spends her days writing and editing online content, including web copy, blog posts, press releases, advertisements, and social media updates. She is a staunch advocate of the Oxford comma. An avid traveler, Renee is always planning her next vacation. She also enjoys reading and writing fiction, taking photos, cooking, exploring her city, and walking her dog – a gorgeous mutt named Moxie.

Corey Hermanson

Senior Paid Search Manager

Corey Hermanson

Corey is 417 Marketing’s Senior Paid Search Manager. His responsibilities involve working with the marketing team to develop and implement paid per click strategies for our clients. He optimizes campaigns to help contribute to the success of each campaign. Corey’s favorite hobby is scuba diving, however, living in a land-locked area it’s not something he can enjoy too often. His other hobbies include reading any book that piques his interest, video games, hiking, and board games with friends.

Carlos Escalera Alonso

Data Quality Lead

Carlos Escalera Alonso

Carlos is 417 Marketing’s Google Analytics Analytics / Google Tag Manager / Looker Studio expert. He focuses on analyzing and understanding how visitors interact with a website to implement a tailor-made analytics system, from data quality gathering to advanced conversion tracking and reporting. He’s always in the loop of new analytics trends and enjoys a good reading with a tasty cup of coffee. He’s also an avid player of strategy games, loves fiddling around with his two dogs (Lana and Rudo), and enjoys a relaxing time on the beach.

Joan Ruanes

Project Manager

Joan Ruanes

Joan is 417 Marketing’s Project Manager with a background in civil engineering and a sharp eye for detail. A BSCE graduate, Joan is known for being flexible, reliable, and highly organized—qualities that help her lead projects with precision and ease. Outside of work, Joan enjoys staying active with regular workouts three times a week and spending time with her two beloved dogs, Hunter and Dagzter. Joan brings a warm, approachable energy to every team she’s part of, making her a trusted professional and a pleasure to work with.

Jen Davis

Paid Search Manager

Jen Davis

Jen Davis has spent her entire 25+ year career in digital marketing, with over half of that time at agencies.  She uses data to inform optimizations and strategies to help grow clients’ paid search advertising to new heights. In addition to her work in digital advertising, she also enjoys time with her husband, Chris, and her two dogs, Hugo and Petunia, as well as wildlife photography.

Harmony Cox

Contributing Writer

Harmony Cox

Harmony Cox is a contributing writer for 417 Marketing. She enjoys the challenge of creating unique and engaging content for a variety of clients. She lives in Columbus, Ohio with her cat Bandit, and enjoys travelling and spending time with her family. She loves good coffee and good conversation. Her favorite hobbies are hiking in Appalachia and watching movies with her friends.

Lillian Stone

Contributing Writer

Lillian Stone

Lillian Stone is a freelance writer and editor based in Chicago by way of the Ozarks. She puts her journalism background to work helping small businesses connect with readers via exciting, well-researched copy. She works from home with the help of her two poorly-behaved pets.

Valery Burdyka

Web Developer

Valery Burdyka

Valery embraces technology and innovation. With a background in SEO, he’s versatile. Valery enjoys video games, electronic music, and exploring new destinations, drawing inspiration from diverse experiences. His life combines tech, travel, and creativity.

Jeremiah Ruanes

Web Design & Development

Jeremiah Ruanes

Jeremiah has been with 417 Marketing since 2013. A Computer Science graduate, he has more than 10 years of experience in the world of web development. Jeremiah is also an AI Consultant and Automation expert. He specializes in building custom SaaS programs for clients using AI.

Sergey Bezdudnyy

Web Developer

Sergey Bezdudnyy

Sergey has a knack for code and a passion for pixel perfection. He specializes in crafting seamless websites using the power of the GeneratePress theme. From sleek designs to responsive layouts, Sergey turns ideas into digital reality. With a keen eye for detail and a commitment to clean code, Sergey is a go-to guru for websites that not only look fantastic but work like a charm.

Daniel Escalera

Data Quality

Daniel Escalera

Daniel is proficient in Google Analytics and Google’s Looker Studio reporting tool. He adeptly utilizes their features to establish connections between various databases, ensuring clients have the most pertinent and valuable information readily available. Daniel enjoys mixing electronic music in his leisure time and, alongside his wife, takes their dog, Tussi, for swimming adventures in waterfalls and lakes.

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