The Client
30 years of supply chain expertise — finally matched by their digital presence.
For over 30 years, NewStream has offered supply chain management solutions to companies in a variety of industries. Their mission is to provide unparalleled service, performance, and innovation into the supply chains of the world’s leading On-Off Highway Original Equipment Manufacturers (OEMs) by specializing in warehousing, logistics, core management, kitting and packaging, and material salvaging for the agricultural, construction, automotive, truck, industrial, and marine markets.
NewStream Enterprises was looking for a long-term partner to handle its website, SEO, and digital ad campaigns. They previously used the HubSpot CMS for their website but were looking to migrate to WordPress while still utilizing HubSpot’s CRM capabilities.
No effective lead delivery system — they had a lot of information about potential customers after inquiry submission, but lacked a strong system to deliver those leads to the right people
No Google Analytics or conversion tracking — no accurate data on where leads were coming from or what campaigns were actually working
HubSpot CMS limitations — wanted to migrate to WordPress while preserving their HubSpot CRM investment
Underperforming paid campaigns — previous Google Ads efforts weren’t producing the results their business demanded
No SEO foundation — no technical optimization, link building strategy, or content plan in place
The Solution
A complete digital foundation — website, tracking, paid ads, and SEO.
01
New WordPress Website
Built a new WordPress website to replace the HubSpot CMS, preserving the HubSpot CRM integration for lead management. The website became the hub of all their digital marketing efforts — fast, secure, and built to convert.
02
Complete Analytics & Conversion Tracking
Established a complete Google Analytics tracking system including spam filters and conversion and event tracking. Walked NewStream through a comprehensive questionnaire to understand their business, target audience, and the value of each lead type.
03
Google Ads Campaign Launch
Using insights from the questionnaire, wrote new search ads and adjusted targeting for Google Ads. Upon launching, the client saw immediate results — generating $12.51 in estimated revenue for every $1 spent in the first quarter.
04
Microsoft Ads Setup
Set up a Microsoft Ads account to capture additional paid search volume from the Bing network, expanding reach beyond Google and diversifying the paid channel mix.
05
SEO — Technical, Link Building & Content
Implemented a full SEO plan based on technical optimization, link building, and blog consulting. Worked with NewStream to establish high-value blog topics that attract qualified organic traffic from their target industries.
06
WAF & Ongoing Maintenance
Set NewStream up with a robust Web Application Firewall and established ongoing website maintenance — keeping the platform secure, performant, and up to date as the hub of all digital marketing activity.
The Results
Immediate returns across both paid and organic — in the first quarter.
$165
Estimated revenue generated for every $1 spent on SEO over the first quarter of the campaign.
$12.51
Estimated revenue generated for every $1 spent on Google Ads over the first quarter.
+152%
Keyword growth achieved over the first three months of the SEO campaign — a strong early signal of the long-term organic opportunity ahead.
- $12.51 estimated revenue per $1 spent on Google Ads — first quarter
- Immediate results upon campaign launch — no ramp-up period required
- Microsoft Ads added as supplementary channel, expanding total paid reach
- Accurate conversion tracking in place for the first time — every lead attributable
- $165 estimated revenue per $1 spent on SEO — first quarter
- +152% increase in keywords ranking in the top 100 at Google.com
- SEO results came faster than industry standard — typically SEO takes 6–12 months to show meaningful movement
- Blog content strategy established for compounding long-term traffic growth
- New WordPress website replacing the legacy HubSpot CMS
- HubSpot CRM integration preserved for lead management continuity
- Complete Google Analytics setup with spam filters and event tracking
- WAF and ongoing maintenance protecting the digital hub
“417 Marketing stands unrivaled as the best agency we’ve worked with. Their deep understanding of the market and consistent high-quality results make them the gold standard in the industry. Their owner, Nick, sets the bar high with his hands-on leadership. Far from delegating and disconnecting, Nick ensures client satisfaction at every turn. In 417 Marketing, we’ve found more than a service provider; we’ve found a true partner. Their dedication to our success is palpable, and it’s reflected in our improved market visibility and growth.”
Ha Ngan Hoang Beavers
Marketing Coordinator, NewStream Enterprises
Project Conclusion
When you build the foundation right, the ROI follows immediately.
The NewStream Enterprises engagement demonstrates what’s possible when a comprehensive digital strategy is executed correctly from day one. By starting with accurate tracking, a strong website, and well-structured campaigns, every dollar spent produced measurable, attributable returns from the very first quarter.
417 Marketing continues to serve as NewStream’s long-term digital partner — providing web hosting, web design and maintenance, SEO, Google Ads, and Microsoft Ads services. The relationship is built on the transparency and honest reporting that made the results possible in the first place.
A new WordPress website replacing the legacy HubSpot CMS
Complete conversion tracking — every lead attributable for the first time
$165 per $1 SEO return and $12.51 per $1 Google Ads return in Q1
+152% keyword growth in the first three months of SEO
An ongoing partnership built on data, transparency, and trust
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