The Client
America’s most popular home inspection software — with a website holding it back.
ISN was launched in 2002 by Chris Shuld and Dan Huber, who wanted to make it easier for home inspectors to grow their businesses through the power of modern software. Today, ISN is America’s most popular business software suite for home inspectors. They process over two million inspections every year — accounting for nearly a quarter of all homes sold in the United States — and they support inspection businesses of all sizes.
Despite being the market leader in their category, ISN’s WordPress website wasn’t keeping pace. They were running on WordPress but wanted to significantly upgrade the user experience — particularly around the blog — and improve their SEO results in the process. Their most crucial keyword was sitting at position 64 on Google. That’s page 7.
Underperforming SEO — their most important keyword ranking at position 64 on Google.com
Poor user experience — particularly on the blog, which was a key content channel for the business
Technical SEO gaps — page speed issues, Core Web Vitals failures, and structural deficiencies affecting search rankings
Website security — lacking robust firewall protection for a platform processing millions of inspections annually
The Solution
A website redesign focused on UX, technical SEO, and long-term security.
01
UX & Blog Redesign
After meeting with ISN, we suggested starting with a full website redesign — focusing on both user experience and technical SEO. The blog in particular received significant attention, improving content discoverability and reader engagement.
02
Technical SEO Overhaul
We worked hard to ensure each page loaded quickly and passed Core Web Vitals audits. Every page received valid, sensible title tags, meta descriptions, and header tag structures — the foundational signals search engines use to understand and rank content.
03
Core Web Vitals Optimization
Page speed and Core Web Vitals are direct Google ranking signals. We optimized load times, reduced render-blocking resources, and ensured the site passed Google’s performance thresholds across all device types.
04
Advanced Security Setup
Because the website is the hub of their digital marketing efforts, we set ISN up with a robust Web Application Firewall (WAF) and established an ongoing maintenance relationship to keep the platform protected and up to date.
The Results
Page 64 to page 1 — within one week of going live.
64→15
Position improved from 64 to 15 at Google.com within one week of the new website going live.
1 week
Unlike most SEO campaigns that take months to show movement, ISN’s results were immediate out of the gate.
82%
Increase in the number of keywords that inspectionsupport.com ranks for in the top 100 organic search results within 3 weeks of going live.
- Most crucial keyword improved from position 64 to position 15 within one week of launch
- Significant increase in the number of keywords ranking in the top 100 organic results within 3 weeks
- Improved click-through rates from search results due to properly structured title tags and meta descriptions
- Core Web Vitals assessment passed across all device types
- Measurable improvement in average engagement time since launching the new website
- Faster page load times reducing bounce rate and improving user experience
- Robust WAF protecting a platform that processes 2M+ inspections annually
- Regular maintenance ensuring the site stays secure, fast, and up to date
- Foundation in place for continued SEO growth as the campaign matures
“Working with Nick and 417 Marketing has been an overwhelmingly positive experience. They are friendly, detail-oriented, and highly responsive. Our new site for ISN has moved up the search rankings right out of the gate, exceeding our expectations.”
Pamela Guyton
Head of Marketing, Inspection and Real Estate — Porch Group
Project Conclusion
When the technical foundation is right, search engines respond immediately.
The ISN project demonstrates that strong technical SEO combined with a well-structured, fast-loading website can produce results far faster than the industry standard. Most SEO campaigns take 6–12 months to show meaningful movement. ISN saw ranking improvements within seven days of launch.
Today, 417 Marketing maintains ISN’s website with ongoing hosting, security monitoring, and maintenance — ensuring the platform that powers nearly a quarter of all U.S. home inspections remains protected, performant, and primed for continued search growth.
Visit inspectionsupport.com →
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