Inspection Support Network
ISN was launched in 2002 by Chris Shuld and Dan Huber, who wanted to make it easier for home inspectors to grow their businesses through the power of modern software.
Today, ISN is America’s most popular business software suite for home inspectors. They process over two million inspections every year – accounting for nearly a quarter of all homes sold in the United States – and they support inspection businesses of all sizes.
THE CHALLENGE/ OPPORTUNITY
ISN was running a WordPress website, but interested in upgrading the user experience – particularly with the blog. They hoped to improve SEO results in the process.
THE SOLUTION
After meeting with ISN, we suggested we start with a website redesign, focusing on both UX and technical SEO. We worked hard to make sure each page loaded quickly, passed Core Web Vitals audits and had valid, sensible title tags, meta descriptions, and header tag structures. Because the website is the hub of their digital marketing efforts, we set ISN up with a robust WAF (web application firewall) and maintain their website regularly.
THE RESULT
Within one week of taking the new website live, the rank position at Google.com for their most crucial keyword improved from 64 to 15. You can take a look at their new website at inspectionsupport.com.
