Author name: 417 Marketing

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How to Improve CTR in the Face of Great Opposition from Google

Google has been launching attacks on organic search results for several years now. If you’re like most website owners, you’ve noticed a significant drop in your organic click-through rate (CTR). As Google has introduced and enhanced copious SERP features – Featured Snippets, Knowledge Cards, Knowledge Panels, Image Packs, etc. – these features have crowded out

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Why Our Web Services Don’t Support Internet Explorer

What’s your go-to internet browser? If you’re like most users, you probably opt for Google Chrome or Safari. But some people – roughly 1.8 percent of today’s internet users – still cling to the software of yesteryear. Yes, readers, we’re talking about Internet Explorer. Despite its unpopularity, Internet Explorer is still installed by default on

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