Category Archives: Web Design

Seven Must-Have WordPress Plugins

April 30, 2016 by 417 Marketing
In the jam-packed directory of WordPress plugins, you certainly won’t be starved for choice. At first you might enjoy scrolling through the selection and browsing your options, but eventually you will find yourself craving a simple list of cream-of-the-crop plugins – that’s where we come in! At 417 Marketing, we have a reputation for building top-notch, reliable websites, and today we’re sharing our seven must-have WordPress plugins. These are plugins that we love and use often, so we’re confident that you will love them too.

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Web Design Trends for 2016

December 23, 2015 by 417 Marketing

When it comes to the internet, one thing you can count on is that everything is changing—almost always. Working to stay current is just a part of the package if you want your site to thrive (and we’re sure you do). Whether you’re a business owner or webmaster, it’ll be important to keep up with the web design trends for 2016. We’ll explore what we’re leaving behind in the new year, what we’re replacing it with, and what will stick around.

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Are One-Page Websites a Good Idea?

January 9, 2015 by 417 Marketing

Most websites grow like trees: there is the trunk (the homepage) that extends into several branches (subpages), and those branches veer off into smaller branches and leaves (even more subpages). Climbing these tree-like websites can be difficult, as users must navigate their way through pages and pages of information to get to their chosen destination . . . In more recent years, however, designers have begun creating gorgeous single-page designs that feature innovative transitions and beautiful graphics. Parallax designs are a common example. If a traditional multi-page website is a tree, a modern one-page website is a flower blossom: one large, beautiful, and comprehensive page. By simply scrolling, users can navigate the content of the website. Some websites even “bloom” with new content and graphics as the user scrolls down.

However, despite these websites’ popularity and ease of use, some question the viability of SEO on a one-page site. Are one-page websites a good idea? Or are they simply trendy?

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How to Increase Conversions on Your Website

April 16, 2014 by 417 Marketing

As every business owner knows, it’s not enough to simply get people in the door—that’s only the first step. Once a guest steps inside, you need to convince them to purchase your products or partake in your services. Without conversion (i.e., turning visitors into customers) you won’t make a profit and without a profit, your business will fail. Many people emphasize a site’s traffic when they discuss web design and SEO, but traffic is useless if you haven’t learned how to increase conversions on your website as well. So today, we’re going to teach you how to increase conversions on your website with a variety of simple tips and tricks.

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Will Heartbleed Affect My WordPress Site?

April 14, 2014 by 417 Marketing

Is your heart bleeding over Heartbleed? Not to be confused with the similarly-titled song by Elmore James or its cover by Jimi Hendrix, Heartbleed is a security defect that was revealed to the public about a week ago on April 7, 2014. The issue affects OpenSSL software, an open-source cryptography library that many popular web servers use for security. As with most all Internet security breaches, Heartbleed has made many web-users and website-owners scratch their heads and worry and (in some cases) panic—Is my personal information safe? Should I be concerned? Will Heartbleed affect my WordPress site? Read on to find out.

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10 Web Design Trends for 2014

March 19, 2014 by 417 Marketing

Step right up, ladies and gents, and feast your eyes on the top 10 web design trends for 2014! Some are old favorites, returning from years past, while others are responding to current needs and desires. Of course we can’t predict where the year will lead and what new fads will develop, but at the moment these web design trends for 2014 are hogging center stage. Functional and easy on the eye, they’re sure to charm your socks off.
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What Should I Include On My Homepage?

January 9, 2014 by 417 Marketing

A homepage is like a storefront. It welcomes your customers, persuades them to come inside, and showcases important information. Although all websites are different, the homepage is generally the most highly-trafficked section of your website and as such, it should be thoughtfully designed and attempt to both satisfy visitors and pique their interest. “So what should I include on my homepage?” you ask? Read on to find out.

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Simple Web Design: Why It Works

November 25, 2013 by 417 Marketing

They say that “less is more” when it comes to graphic design, but is simple web design really best? To put it simply: yes. And while I’m tempted to leave it at that, a grand statement is useless without the evidence to back it up. So . . .

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Top Web Design Trends for 2013

October 2, 2013 by 417 Marketing

How in-tune are you to the top web design trends for 2013? In case your answer is “not very”, we’ve compiled a list of the top web design trends for 2013 to get you all caught up. Well until 2014, that is . . .

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Breadcrumb Navigation: What, Why, and How

August 16, 2013 by 417 Marketing

Although their breadcrumbs were eaten by a bird and they were nearly eaten by an old witch, Hansel and Gretel’s seemingly clever idea survives today. No, we don’t use breadcrumbs to find our way home (we have cellphones for that), but we do use them to find our way back to the home-pages of websites. Digital breadcrumbs are a handy way to keep track of your location online. If you’ve never heard of breadcrumb navigation, don’t worry; it’s very easy to understand and use. But despite its simple size and function, breadcrumb navigation can greatly enhance your users’ online experience and optimize your website for search engines.

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