In the jam-packed directory of WordPress plugins, you certainly won’t be starved for choice. At first you might enjoy scrolling through the selection and browsing your options, but eventually you will find yourself craving a simple list of cream-of-the-crop plugins – that’s where we come in! At 417 Marketing, we have a reputation for building …
Web Design Trends for 2016
When it comes to the internet, one thing you can count on is that everything is changing—almost always. Working to stay current is just a part of the package if you want your site to thrive (and we’re sure you do). Whether you’re a business owner or webmaster, it’ll be important to keep up with …
Are One-Page Websites a Good Idea?
Most websites grow like trees: there is the trunk (the homepage) that extends into several branches (subpages), and those branches veer off into smaller branches and leaves (even more subpages). Climbing these tree-like websites can be difficult, as users must navigate their way through pages and pages of information to get to their chosen destination …
How to Increase Conversions on Your Website
As every business owner knows, it’s not enough to simply get people in the door—that’s only the first step. Once a guest steps inside, you need to convince them to purchase your products or partake in your services. Without conversion (i.e., turning visitors into customers) you won’t make a profit and without a profit, your …
Will Heartbleed Affect My WordPress Site?
Is your heart bleeding over Heartbleed? Not to be confused with the similarly-titled song by Elmore James or its cover by Jimi Hendrix, Heartbleed is a security defect that was revealed to the public about a week ago on April 7, 2014. The issue affects OpenSSL software, an open-source cryptography library that many popular web …
10 Web Design Trends for 2014
Step right up, ladies and gents, and feast your eyes on the top 10 web design trends for 2014! Some are old favorites, returning from years past, while others are responding to current needs and desires. Of course we can’t predict where the year will lead and what new fads will develop, but at the …
What Should I Include On My Homepage?
A homepage is like a storefront. It welcomes your customers, persuades them to come inside, and showcases important information. Although all websites are different, the homepage is generally the most highly-trafficked section of your website and as such, it should be thoughtfully designed and attempt to both satisfy visitors and pique their interest. “So what …
Simple Web Design: Why It Works
They say that “less is more” when it comes to graphic design, but is simple web design really best? To put it simply: yes. And while I’m tempted to leave it at that, a grand statement is useless without the evidence to back it up. So . . . In August of 2012, Google researchers …
Top Web Design Trends for 2013
How in-tune are you to the top web design trends for 2013? In case your answer is “not very”, we’ve compiled a list of the top web design trends for 2013 to get you all caught up. Well until 2014, that is . . . Fixed Header Bars Fixed header bars are featured on a …
Breadcrumb Navigation: What, Why, and How
Although their breadcrumbs were eaten by a bird and they were nearly eaten by an old witch, Hansel and Gretel’s seemingly clever idea survives today. No, we don’t use breadcrumbs to find our way home (we have cellphones for that), but we do use them to find our way back to the home-pages of websites. …
