Search Engine Optimization

Google and other search engines send “web crawlers” to visit millions of web pages each day. On-page SEO is the process of making it clear to these web crawlers who you are and what you do. When you retain 417 Marketing, you can rest assured that we will handle all of the following on-page SEO elements:

• Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more
• Configure the indexation of pages, posts, taxonomies, and more
• Create an XML sitemap and submit it via Google Search Console
• Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption

Faster web pages make the web better for everyone. At 417 Marketing, we take page load speed very seriously. In order to maximize speed, we deploy the following page load speed optimizations:

• Browser caching
• Caching for mobile devices
• Minified HTML, CSS, and JS files
• Combined Google Fonts
• Removed Query Strings from static resources
• “Lazyload” images
• Preloaded DNS
• Database optimization
• The fastest web hosting available

There’s not an SEO company out there that doesn’t report data using Google Analytics. But did you know that most SEO companies report inaccurate data? This is because they do not understand referral spam or deploy filters or advanced segments in Google Analytics. When you retain 417 Marketing, you can feel confident that the data we report on a monthly basis will be accurate and reliable.

Although we know how to rank pages without building backlinks, they sure do help. We work hard to boost our clients’ authority and trust online because this leads to more traffic from search engines, which translates to more leads for our clients. Beyond our extensive on-page SEO efforts, we work to build links on third-party websites that have high levels of authority and trust and are relevant to our clients. By building links in these highly authoritative, trustworthy “neighborhoods,” we boost our clients’ domains on search engines.

While on-page SEO and backlinks are critical to the success of an SEO campaign, nothing can drive huge increases in organic traffic like high-quality content. That’s why we create unique, well-crafted blog content that is relevant to your business and informative to your base of potential customers, and we publish it on a regular schedule. When you decide to hire 417 Marketing as your SEO provider, we will send you a list of proposed blog topics. Once you approve the list, we will go to work publishing multiple blog posts each month on your behalf. We write high-quality content for a wide variety of businesses, and we do so with great success. Furthermore, we give you the opportunity to review the content and suggest changes before publication.

Each published blog post drives its own unique set of users to your website, exponentially increasing your exposure over time. It’s not uncommon to see 500- to 2,000-percent increases in traffic from search engines over a 12-month period. In most cases, these increases are largely due to our blogging efforts.

To further enhance your website, we use an AMP plugin to ensure that all of your posts and pages are Accelerated Mobile Pages (AMPs). AMPs load rich content, like graphics, videos, and animations, as quickly as text by stripping away extraneous features like JavaScript. Your site’s visitors will appreciate the speedy load time, and Google will reward you for using AMPs by ranking your website more highly in mobile search results.

In the United States, there are four primary sources of data for all the major search engines: Infogroup, Acxiom, Localeze, and Factual. Other companies like Yellowpages.com, Citysearch, and Superpages.com can also play a role in this cycle, sending “fresh” feeds to the search engines every couple of months. If your business information is incorrect on any of these major providers, it may override what search engines have in their own databases. And if you’re not included in the databases of these major providers, your business is not going to rank as well on Google, Yahoo, or Bing.

That’s where we come in. 417 Marketing ensures that your business listings are correct, consistent, and visible across the web by managing your Google My Business listing and then pushing accurate, consistent location information to the major data providers of search engines. In doing so, we are able to expand your reach to hundreds of data providers.

When you sign up for our SEO services, we will consult with you to determine the keywords or keyword phrases that justify the most focus. You should expect to see dramatic increases in your ranking for these keywords or keyword phrases during the campaign.

Initially you should expect to see incremental improvement in the traffic to your website, boosted primarily by higher keyword rankings that result in more referrals from search engines. As your blog gains momentum, however, you should notice more substantial increases in traffic.

Increased authority, trust, keyword rankings, and traffic are wonderful, but they don’t mean much without more leads (such as calls or form submissions). Fortunately, 417 Marketing knows how to increase conversions on your website.