Search Engine Optimization
Increase Your Website's Authority and Trust
Search engine optimization (SEO) is the process of increasing the authority and trust of a website to maximize traffic from free, organic listings on search engine results pages.
WHAT WE PROVIDE
Google and other search engines send “web crawlers” to visit millions of web pages each day. On-page SEO is the process of making it clear to these web crawlers who you are and what you do. When you retain 417 Marketing, you can rest assured that we will handle all of the following on-page SEO elements:
- Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more
- Configure the indexation of pages, posts, taxonomies, and more
- Create an XML sitemap and submit it via Google Search Console
- Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption
Faster web pages make the web better for everyone. At 417 Marketing, we take page load speed very seriously. To maximize speed and pass your Core Web Vitals test with Google, we deploy the following page load speed optimizations:
- Caching system (including a separate cache for mobile devices)
- Minified CSS and JavaScript
- Defer/Delay JavaScript
- Inline CSS
- Delayed CSS
- Preload critical images
- Instant Page
- DNS Prefetch
- LazyLoad images, iframes and videos
- Convert images to webp
- Image size optimization
- Add missing image dimensions
- Local Google Fonts
- Display swap fonts
- Load fonts asynchronously
- Cloudflare CDN
- Database optimization
- Web Hosting with WP Engine
- Global Edge Security through WP Engine
There’s not an SEO company out there that doesn’t report data using Google Analytics. But did you know that most SEO companies report inaccurate data? This is because they do not understand referral spam or deploy filters or advanced segments in Google Analytics. When you retain 417 Marketing, you can feel confident that the data we report on a monthly basis will be accurate and reliable.
Once we have your Google Analytics account configured properly, we will connect your account to Looker Studio.
Looker Studio is a business intelligence and data analytics platform that allows our clients to explore, analyze, and visualize their data. It was founded in 2012 and acquired by Google in 2019.
Our proprietary Looker Studio configuration provides our clients with a powerful tool for understanding their data, making data-driven decisions, and improving marketing outcomes.
As a team of SEO experts, we understand the importance of backlinks in page ranking. While we have mastered the art of ranking pages without backlinks, we cannot ignore that backlinks add tremendous value to our clients’ online presence. Our primary focus is to strengthen the authority and trust of our clients’ websites, which drives more traffic from search engines and ultimately increases their leads. To achieve this, we put considerable effort into both on-page and off-page optimizations. We build backlinks from high-authority third-party websites that are relevant to our clients’ businesses. It is crucial to target these highly authoritative and trustworthy websites as they help to elevate our clients’ domains, consequently improving their search engine rankings. By doing this, we ensure that our clients’ businesses get noticed in the digital world and continue to thrive.
While on-page SEO and backlinks are critical to the success of an SEO campaign, nothing can drive huge increases in organic traffic like high-quality content. That’s why we create unique, well-crafted blog content that is relevant to your business and informative to your base of potential customers, and we publish it on a regular schedule. When you decide to hire 417 Marketing as your SEO provider, we will send you a list of proposed blog topics. Once you approve the list, we will publish multiple blog posts each month on your behalf. We write high-quality content for a wide variety of businesses, and we do so with great success. Furthermore, we give you the opportunity to review the content and suggest changes before publication.
Each published blog post drives its own unique set of users to your website, exponentially increasing your exposure over time. It’s not uncommon to see 500- to 2,000-percent increases in traffic from search engines over a 12-month period. In most cases, these increases are largely due to our blogging efforts.
It’s crucial to have accurate business information on the web, as this can override what search engines have on their own databases. If your business isn’t included in the databases of major providers, you’ll likely rank lower on search engines like Google. But don’t worry – that’s where we come in! At 417 Marketing, we take charge of managing your Google My Business listing and ensure that your business listings are not only accurate and consistent but also visible across various platforms on the web. Our goal is to help your business rank higher on search engine results pages by expanding your reach to hundreds of data providers. Trust us to keep your business information up-to-date and visible online.
WHAT TO EXPECT FROM
OUR SEO SERVICES
While we are not able to offer a guarantee, you should expect the following from 417 Marketing’s SEO Services:
When you sign up for our services, our team of experts will work with you to determine the specific keywords or keyword phrases that are most relevant to your business. We understand that every business is unique and that there is no one-size-fits-all solution when it comes to improving search engine rankings. That is why we take the time to consult with each of our clients individually to ensure that we are focusing on the keywords and phrases that will generate the best results for your business. With our proven track record of success, you can expect to see dramatic improvements in your rankings for these keywords and phrases as our campaign progresses.
Increased authority, trust, keyword rankings, and traffic to your website are undoubtedly beneficial. However, these metrics may not translate into meaningful results if you do not see a boost in leads such as phone calls or form submissions. Luckily, you can turn to 417 Marketing for help in optimizing your website to increase conversions. By working with their team of experts who have the knowledge and experience on how to best target your audience, you can increase your chances of effectively converting visitors into leads. With a streamlined and optimized website, you can ensure that your online presence is working towards the ultimate goal of attracting more customers and increasing your revenue. Trust 417 Marketing to help take your online conversion rates to the next level.
MONTHLY REPORTING
At 417 Marketing, we take our clients’ success seriously and believe in transparency in all aspects of our work. Our team delivers an in-depth SEO report during the first week of every month that focuses on tracking progress in three key areas: keyword rankings, traffic, and conversions. We understand that our clients need to measure their return on investment and that’s why we partner with the very best lead measurement tools like Looker Studio and CallRail. We empower our clients to know exactly how many leads they collect each month through methods such as form submissions, events like button clicks, and calls generated from organic search results. Our clients benefit from working with us to determine the value to each type of conversion, and our team is dedicated to communicating that return on investment to our clients in a clear and concise manner. With 417 Marketing, clients can have peace of mind knowing that they are getting the best SEO services in the industry.
