417 Marketing Blog

The Aftermath of Penguin 2.0

Who doesn’t love penguins? They’re adorable, sharply dressed, and have the cutest gait as they toddle across the ice. Of course in the world of Search Engine Optimization, the word penguin doesn’t immediately bring to mind a seemingly innocent animal. Since Google launched their site-swiping algorithm Penguin last year, SEOs have been anxiously analyzing its effects. Now, Penguin 2.0, a newly revamped algorithm, has gone live and this swash-buckling penguin’s casualties are once again being examined by SEOs.

Penguin–strange name for a web algorithm, you might say (too sweet!), but perhaps that’s Google’s game. Toddle in, sweet and simple, and then let the bloodbath begin! Well, maybe . . .  Continue Reading

How To Improve Your Google AdWords Campaign

There are many benefits to running a Google AdWords PPC (pay-per-click) marketing campaign. It’s easy to create, quick to implement, and analyzing your results is a breeze. Plus, because it’s PPC Marketing Springfield MO services from 417 Marketing, you’ll feel confident that you aren’t wasting your money on tiresome, forgettable, and ignorable advertisements. But while Google AdWords can find you a multitude of new customers, it can also lose you money. Do you know how to improve your Google AdWords Campaign? How do you know that each click reflects the interest of a curious customer? How do you know that the click wasn’t a mistake—that they didn’t do it accidentally or mistake your service for something similar? Especially if you have a modest budget, it’s vital that you know how to improve your Google AdWords Campaign. It’s also vital that you know how to make your AdWords campaign works efficiently, attracting the right customers and translating each click into a sale.

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Best WordPress Plugins for 2013

There are countless plugins available on WordPress. Whether you’re looking to organize your sidebar, insert a slideshow, or increase your page speed, WordPress plugin developers have got you covered. The variety is amazing, but sometimes it’s difficult to weed through the masses to find the well-crafted, efficient plugins that will make your website shine. So today we’re going to look at the best WordPress plugins for 2013. Suitable for all websites, easy to use, and beneficial to anyone looking to improve their website, these plugins are not only useful, they’re indispensable to a great WordPress website.

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Choosing Keywords For Your Google AdWords Campaign

Google Adwords. The most popular, and powerful, online advertising tool available. If you’ve been on any website, you’ve seen the ads to the side, top, bottom, or even middle of the page. Whereas they can appear spammy when poorly configured (what advertising doesn’t suffer from tackiness when left to amateurs?), it can also be a very effective tool for bringing in more visitors to your website and, ultimately, more business to your company.

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What is Responsive Web Design?

Responsive Web Design approaches the design and creation of websites with an eye toward providing users with the best possible viewing experience regardless of the device they use.

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What Is SEO and What Can It Do To Grow My Business?

SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly, how can it help you grow your business?
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How to Turn Your Website into a Marketing Tool

Building a website is more than just a way to get a business online – it’s merely the first step towards maximizing online exposure, generating traffic and converting online visitors into customers. Either way, the goal here is to use your website to move your business forward.

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How To Do On-Page SEO in Ten Steps

Building a website that meets Google’s Quality Guidelines for Webmasters is more important than ever. Follow these 10 tips below to build a site with proper on-page SEO. Doing so will mean a better user experience for those using your site, and higher domain authority with search engines like Google.

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Google Still Dominates Search (but don’t sleep on Bing)

comScore just released their August 2012 U.S. search engine rankings. You can read their press release here. Google is still the clear market leader with a 66.4% share of the total search market, followed by Bing with 15.9%.

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SEO in a Post-Panda and Post-Penguin Era

In the past couple of years, Google has waged a war on SEO and the people that practice it with two main updates to their algorithm, Penguin and Panda. Why? Two reasons:

  1. People are spamming search engines and it makes it harder for Google to do its job (provide quality, relevant results to searchers).
  2. They want people to spend their money on their pay-per-click advertising services (and not SEO).

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