If Google doesn’t know you exist, how can you hope to compete with more tech-savvy companies? How can you expect potential customers to find your business at all? Do you expect them to wade through pages of search results before stumbling upon your listing? The key to catching Google’s attention is search engine optimization (SEO). …
How to Boost Your SEO in Five Simple Steps
Do you feel like your website is getting lost in the crowd? Are you worried that you’re missing out on important opportunities for exposure because Google doesn’t like your site? Do you want to improve your search engine rankings and increase your site’s traffic? Many people avoid learning about search engine optimization (SEO), because they’re …
The Passive Voice and SEO
The passive voice is frowned upon by grammarians. Grammarians prefer the active voice. In a sentence composed with the active voice, the subject completes an action: The girl read a book. In a sentence composed with the passive voice, the subject is acted upon: The book was read by the girl. When prepared in this …
Google Search Switching to Mobile-First Index
If you’re like most people, you keep your smartphone nearby at all times and use it for numerous tasks throughout the course of each day. It wakes you up, it helps you communicate with friends and family, it guides you to new places, it updates you on current events, and it always satisfies your curiosity. …
Google Possum Update
In the past month or so, did anything odd happen to your Google My Business listings? Did you believe your listings had disappeared only to find that they had been filtered? Did you notice a giant spike in your rankings? What was going on? Although Google didn’t announce any algorithm updates, SEOs in the know …
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