Who truly enjoys searching for a new job? Not only is it difficult to quickly convey your worth to employers, not only is it frustrating to scan through vague and inapplicable job openings, not only is it tedious to fill out numerous applications, and not only is it nerve-racking to meet potential employers for interviews, …
Meet Fred: The New Google Update
Those in the know at Google insist that the company updates its algorithms three times a day on average. Yet despite the frequent alterations – and shrugs from the search engine – SEOs pine for news about major updates. They would undoubtedly adore it if algorithm updates were announced like babies with cards that provided …
Google to Punish Sites with Interstitial Ads
NOTE: This post was originally published on August 30, 2016. We updated it on March 8, 2017, to include a new section that reviews the impact of Google’s interstitials update. You know those obnoxious ads that block the main content of a website? They pop up immediately after you navigate to a page and unless …
Optimizing For “Near Me” Searches
Everywhere you go, there are people staring at screens. Some do it with ease and dexterity – navigating crowds, walking a dog, or shopping for groceries all the while. Others are a little less successful – dropping their devices, bumping into trash cans, stumbling over curbs. As more and more people choose to use their …
417 Marketing President Nick Altrup Featured in Springfield Business Journal
If Google doesn’t know you exist, how can you hope to compete with more tech-savvy companies? How can you expect potential customers to find your business at all? Do you expect them to wade through pages of search results before stumbling upon your listing? The key to catching Google’s attention is search engine optimization (SEO). …
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