Most people view Google as a sort of impartial guide to the internet, leading viewers to the websites that are most likely to answer their queries. However, unlike Jeeves, Google …
What Is Thin Content and How Can You Overcome It?
If you know SEO, you know that Google is all about high-quality content. Whenever the algorithm changes or a new ranking factor emerges, the advice for webmasters always come back …
How RankBrain Works
For nearly four years now, Google’s core algorithm has benefited from a brain . . . of sorts. RankBrain is a signal that employs machine learning to influence how the …
How to Speed Up Your WordPress Website
Don’t you just love it when a website takes 30 seconds to load? The answer is no. No one likes to wait for a loading bar to sluggishly chug along, …
What Is a Lead?
You believe in the value of the products and services your company provides. Whether you’re selling hand-crafted dog collars, top-notch physical therapy services, or affordable kitchen supplies, you know that …
Best Practices for Blog Post Images
We’ve emphasized the importance of high-quality blog content time and time again. And when you picture a blog, you likely think about the text on the page. We will never …
The Danger of Duplicate Content
You might think of each webpage you create as a lovely, unique snowflake with one-of-a-kind content and exceptional style – and perhaps it is. But you might be surprised to …
Google Analytics Glossary
Google Analytics is an expansive, informative, and enlightening tool that can provide invaluable insights into your website – and unfortunately, it can be a bit intimidating. If you haven’t explored …
How to Respond to Google Reviews
Whether you’re searching for a trustworthy mechanic, a tasty Turkish meal, or a relaxing coffee shop, you likely turn to the internet for help. According to BrightLocal, 85 percent of …
Best Practices for Using Redirects
We’ve all been there: You click on a link, excited to explore the page you were promised, and instead you find an empty page. It might say something standard like …