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SEO

Google Analytics 4: Demystifying the Latest Iteration of GA

417 Marketing November 4, 2020

Whether you run a global conglomerate or a modest mom-and-pop, we hope that you’re taking advantage of Google Analytics to better understand your customers and ensure that they have positive …

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SEO

Why Is My Organic Search Traffic Down? – Understanding ITP 2.1 & Google Analytics

417 Marketing August 19, 2020

For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the terms social distancing or flattening the curve. COVID-19 …

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SEO

Myths About BERT, Google’s Latest Algorithm Update

417 Marketing July 31, 2020

We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent …

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SEO

Measuring Page Experience: The Tools and Tricks You Need to Know

417 Marketing July 2, 2020

We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it comes down to it, human …

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SEO

Page Experience: The Newest Google Ranking Factor

417 Marketing June 4, 2020

Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales associates keep moving around the …

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SEO

Bounce Rate: A Complex and Consistently Misunderstood Metric

417 Marketing June 2, 2020

According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating …

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