Just as new musicians relish hearing their songs on the radio and authors adore seeing their novels in bookstores, webmasters delight in reaching the top of Google’s rankings. A top ranking isn’t a trivial or superficial feat. It can increase your click-through rates and traffic, save you money on PPC marketing, and boost your website’s …
Google Posts Now Live for All Small Business
Before you read any further, search for your business on Google. Do you see a box of information on the right side of the search results? That box is known as the Knowledge Panel, and it contains valuable information about your business, such as a map with your location, photos, reviews, hours, and contact information. …
Google for Jobs: What You Need to Know
Who truly enjoys searching for a new job? Not only is it difficult to quickly convey your worth to employers, not only is it frustrating to scan through vague and inapplicable job openings, not only is it tedious to fill out numerous applications, and not only is it nerve-racking to meet potential employers for interviews, …
Meet Fred: The New Google Update
Those in the know at Google insist that the company updates its algorithms three times a day on average. Yet despite the frequent alterations – and shrugs from the search engine – SEOs pine for news about major updates. They would undoubtedly adore it if algorithm updates were announced like babies with cards that provided …
Google to Punish Sites with Interstitial Ads
NOTE: This post was originally published on August 30, 2016. We updated it on March 8, 2017, to include a new section that reviews the impact of Google’s interstitials update. You know those obnoxious ads that block the main content of a website? They pop up immediately after you navigate to a page and unless …
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