Imagine the World Wide Web without hyperlinks. You would need to type in a new web address every time you wanted to travel to a new webpage. Mercifully, not only do “links” exist, but they are also plentiful, easy to use, and beneficial for SEO purposes. By clicking or tapping on the anchor element of a …
Diagnosing a Sudden Drop in Website Traffic
Your numbers are chugging along predictably, perhaps even climbing for stretches, when you notice an abrupt change. Suddenly, the number of people visiting your website plummets, and you feel as though you’re in a ghost town. Where has everyone gone? Why are your pages performing so badly? What’s changed? Diagnosing a sudden drop in website …
Google Questions and Answers
Question: Do you know what Google Questions and Answers is? Answer: While I can’t read your mind, I wouldn’t be surprised if you’re unfamiliar with this new feature. Quietly launched less than a year ago, in August of 2017, Google Questions and Answers provides a bridge between businesses and potential customers. When exploring Google, customers …
The Ideal Meta Description Length
UPDATE 6/2/18: This was a short-lived change. Google reverted back to showing shorter meta descriptions by mid-May 2018. According to Moz.com, most meta descriptions are now being cut off at approximately 155-160 characters, as they were before the update was made. No one knows how Google will adjust meta descriptions in the future, making it …
The New Google Search Console
Take a look around. Have you noticed something different about Google Search Console? Believe it or not, it’s been “rebuilt from the ground up” (source). Although a limited number of beta testers have been enjoying the revamped service for months, Google finally released it to the general public earlier this year, announcing the change on …
