We’ve all been there: You click on a link, excited to explore the page you were promised, and instead you find an empty page. It might say something standard like “404 Page” or “Page Not Found,” or sometimes you’ll find a silly message like “Oops! Nothing to see here,” or “Uh-oh! You appear to be …
The Difference Between Categories and Tags
Do you want a flabby website or a taut, sturdy, and well-constructed website? Do I even need to ask? You can (and should) add structure to your website in a variety of ways. For example, planning a hierarchy for your pages, creating a URL structure that follows that hierarchy, creating a header for easy navigation, …
Google+ vs. Google My Business
UPDATE 10/9/18: Google announced on October 8, 2018, that it would shut down the consumer version of Google+ in August 2019. The corporate version of Google+ will still exist. Due to low usage rates, Google found that the search engine was no longer worth maintaining. This was disclosed at the same time as a security vulnerability …
The Importance of Internal Links
Imagine the World Wide Web without hyperlinks. You would need to type in a new web address every time you wanted to travel to a new webpage. Mercifully, not only do “links” exist, but they are also plentiful, easy to use, and beneficial for SEO purposes. By clicking or tapping on the anchor element of a …
Diagnosing a Sudden Drop in Website Traffic
Your numbers are chugging along predictably, perhaps even climbing for stretches, when you notice an abrupt change. Suddenly, the number of people visiting your website plummets, and you feel as though you’re in a ghost town. Where has everyone gone? Why are your pages performing so badly? What’s changed? Diagnosing a sudden drop in website …
