417 Marketing Blog

How to Increase Conversions on Your Website

As every business owner knows, it’s not enough to simply get people in the door—that’s only the first step. Once a guest steps inside, you need to convince them to purchase your products or partake in your services. Without conversion (i.e., turning visitors into customers) you won’t make a profit and without a profit, your business will fail. Many people emphasize a site’s traffic when they discuss web design and SEO, but traffic is useless if you haven’t learned how to increase conversions on your website as well. So today, we’re going to teach you how to increase conversions on your website with a variety of simple tips and tricks.

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Will Heartbleed Affect My WordPress Site?

Is your heart bleeding over Heartbleed? Not to be confused with the similarly-titled song by Elmore James or its cover by Jimi Hendrix, Heartbleed is a security defect that was revealed to the public about a week ago on April 7, 2014. The issue affects OpenSSL software, an open-source cryptography library that many popular web servers use for security. As with most all Internet security breaches, Heartbleed has made many web-users and website-owners scratch their heads and worry and (in some cases) panic—Is my personal information safe? Should I be concerned? Will Heartbleed affect my WordPress site? Read on to find out.

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Should I Worry About Negative SEO?

Should I worry about negative SEO? When you first learned about search engine optimization, you probably never expected this question to arise. “What does negative SEO even mean?” you might have wondered. “Why would someone negatively influence a site through SEO?” Unfortunately, it is a real issue, born out of competition, desperation, and bad sportsmanship. Negative SEO is the act of using unethical, “black hat” SEO techniques to harm a competitor’s search engine rankings. Using a variety of methods (fake social network profiles, spammy links, fishy anchor text, etc.) someone could be sabotaging your website’s success at this very moment! “So should I worry about negative SEO?” you ask. Let’s find out!

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10 Web Design Trends for 2014

Step right up, ladies and gents, and feast your eyes on the top 10 web design trends for 2014! Some are old favorites, returning from years past, while others are responding to current needs and desires. Of course we can’t predict where the year will lead and what new fads will develop, but at the moment these web design trends for 2014 are hogging center stage. Functional and easy on the eye, they’re sure to charm your socks off.
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Are Facebook Ads Worth It?

No one can deny the influence and ubiquity of Facebook. Over a billion people use Facebook worldwide, and you can find a wide assortment of profiles in the social network—from bored teenagers to tech-savvy grandmas to serious businesspeople. Facebook is undeniably popular, but what about Facebook advertisements? Are Facebook ads worth it? Here at 417 Marketing, we advise against Facebook advertisements and we’d be happy to tell you why . . . 

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How to Write Interesting Blog Posts

Some businesses are inherently more interesting than others. Wild animal reserve = interesting. Paper company = not so much (just ask Jim Halpert). If the product or service your company sells is dull, dry, and/or monotonous, you’ll need to get creative with your blog. You don’t have the flair of a film production company or the insight of a lab researching neuropsychology. Your industry isn’t naturally bloggable (yes, that is in fact a word), but that doesn’t mean you can’t or shouldn’t have a blog. So today, we’re going to teach you how to write interesting blog posts even if your company is a total bore.

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How To Rank Without Backlinks

When it comes to ranking a page for a particular keyword, it’s a generally accepted principle that building backlinks to that page (with at least some of them containing the keyword in the anchor text) is important. But I’d like to show you that is not necessarily the case. In this post, I’m going to show you how to rank without backlinks.

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How to Do Keyword Research in 2014

So. Google Hummingbird. If you haven’t heard of this punk, let me fill you in. Google Hummingbird flitted onto the scene last year and dropped a bomb onto our cozy SEO bubble. For years, we’ve polished and perfected our keyword strategies, but Hummingbird threw all of that careful consideration to the wind. Or so they say . . . Many SEOs have claimed that Hummingbird killed keywords, that they are suddenly irrelevant and unimportant, but that’s not the full story.

Today we’re going to talk about how to do keyword research in 2014. That’s right—keyword research. Google’s algorithm has changed, yes, but that doesn’t mean that keywords are meaningless. They’re just a little different.

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7 SEO Tactics For 2014

As the President of 417 Marketing, I wear many hats. As the company grows and evolves, my role changes. When I founded the company in 2010, I basically wore all of the hats. Today, my primary functions are to find and acquire talent, oversee our development team, lead our SEO team, and strategically grow the company in such a way that we can serve more people without comprising quality.

Of the roles I defined above, leading the SEO team is a big one. Part of leading the team is defining the vision for our SEO services and then picking SEO tactics for 2014 that will help achieve that vision. To find these tactics, I do a lot of testing on a day-to-day basis. This gives me a pretty good idea of what SEO Tactics for 2014 will be those that are most effective.

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Are Social Signals Bogus?

Social media can sometimes feel like high school. Everyone can see how many “friends” you have and how many times those friends “like” or comment on your posts. There are awkward relationship statuses, ridiculous dramas, and oh so many typos. But despite some of its juvenile aspects, social media also plays a huge role in business these days. And some believe that all those “social signals” involved can greatly affect your website’s search ranking. But is it true? Are search engine rankings a big popularity contest? Or are social signals bogus?

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