Many small businesses are struggling due to the COVID-19 pandemic. To help these businesses stay in touch with their customers during this difficult time, Google is providing some advertisers with ad credits. According to the official announcement, Google will be providing $340 million in ad credits to small and medium-sized businesses (SMBs) worldwide. Recipients may …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, aiming for #1 is a natural human impulse. This desire for dominance comes out in full force when businesses are competing to be #1 on …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that reflected searchers’ newfound preference for searching on mobile devices. The updated index would predominantly use the mobile version of a webpage’s content when evaluating the …
Updates to Search Console
You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use, but also it helps you succeed in Google Search by providing tools that allow you to monitor and maintain your search engine optimization (SEO) and repair any issues that arise. …
Myths About BERT, Google’s Latest Algorithm Update
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent behind search queries, BERT processes words in relation to all the other words in the query, not one-by-one in order. This neural network-based technique for …
