You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use, but also it helps you …
Myths About BERT, Google’s Latest Algorithm Update
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent …
Google Ads Exploring New Lead Form Extensions
When it comes to internet browsing, online shopping, and social media, mobile reigns supreme. And yet, it’s difficult for users to fill out a form on a mobile site, leading …
Is Google Search Fair? How Humans Interfere with Search Results
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t …
Meet BERT – Google’s Biggest Update in Years
Have you ever tried to search for something on Google that you didn’t know how to spell? Or struggled to get Google to understand what you were trying to say? …
Paid Search and Organic Traffic on the Rise
There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5 percent of mobile searches are …
Exploring Google Ranking Factors in 2019
It’s not easy to locate relevant and useful responses to online searchers’ queries in a fraction of a second. To accomplish this, Google’s search algorithms take many factors into account. Known …
Google Guarantee vs. Google Screened
Many people are skeptical of the things they see online – and for good reason! Sometimes photoshopped pictures look more realistic than real life, catfishing (i.e., pretending to be someone …
Why You Need to Learn About On-SERP SEO
You know about on-page SEO and off-page SEO – maybe you thought you knew it all! But now that Google is trying to answer as many user queries as possible on the …
How to Get More Google Reviews
In an ideal world, you would receive a personal recommendation from a trusted friend every time you wished to purchase a product or schedule a service. In reality, you likely …