We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent behind search queries, BERT processes words in relation to all the other words in the query, not one-by-one in order. This neural network-based technique for …
Google Ads Exploring New Lead Form Extensions
When it comes to internet browsing, online shopping, and social media, mobile reigns supreme. And yet, it’s difficult for users to fill out a form on a mobile site, leading to lower conversion rates. Google’s taken notice of this trend and, since October, the search engine has been testing a new way for businesses to capture …
Is Google Search Fair? How Humans Interfere with Search Results
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t be wrong. But despite the fact that Google employees created and refined the search engine’s algorithm, most people assume that Google has taken a “hands-off” …
Meet BERT – Google’s Biggest Update in Years
Have you ever tried to search for something on Google that you didn’t know how to spell? Or struggled to get Google to understand what you were trying to say? With its newest algorithm update – the biggest update since RankBrain was introduced in 2014 – Google is hoping to make it easier than ever …
Paid Search and Organic Traffic on the Rise
There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5 percent of mobile searches are zero-click searches. But before you fall on your knees and curse Google for stealing all of your website’s traffic, check out this new study from …
