When you’re first getting started with Google Ads, managing and optimizing a successful pay-per-click (PPC) campaign can be quite challenging – especially if you don’t understand the importance of the …
Google Ad Credits Available to Small and Medium-Sized Businesses Due to COVID-19
Many small businesses are struggling due to the COVID-19 pandemic. To help these businesses stay in touch with their customers during this difficult time, Google is providing some advertisers with …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that …
Updates to Search Console
You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use, but also it helps you …
Myths About BERT, Google’s Latest Algorithm Update
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent …
Google Ads Exploring New Lead Form Extensions
When it comes to internet browsing, online shopping, and social media, mobile reigns supreme. And yet, it’s difficult for users to fill out a form on a mobile site, leading …
Is Google Search Fair? How Humans Interfere with Search Results
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t …
Meet BERT – Google’s Biggest Update in Years
Have you ever tried to search for something on Google that you didn’t know how to spell? Or struggled to get Google to understand what you were trying to say? …
Paid Search and Organic Traffic on the Rise
There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5 percent of mobile searches are …