According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from that same page, without navigating …
How to Create a Short URL for Google Reviews
If you want someone to do you a favor, you’ll have better luck if you make the favor as simple and convenient as possible. Provide instructions and examples. Be lenient …
What Does a High Quality Score Indicate?
When you’re first getting started with Google Ads, managing and optimizing a successful pay-per-click (PPC) campaign can be quite challenging – especially if you don’t understand the importance of the …
Google Ad Credits Available to Small and Medium-Sized Businesses Due to COVID-19
Many small businesses are struggling due to the COVID-19 pandemic. To help these businesses stay in touch with their customers during this difficult time, Google is providing some advertisers with …
Rethinking Rank Tracking: Why Ranking #1 on Google Is Overrated
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the top sales in your office, …
Mobile-First Indexing Best Practices
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed as an unprecedented shift that …
Updates to Search Console
You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use, but also it helps you …
Myths About BERT, Google’s Latest Algorithm Update
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s algorithm better understand the intent …
Google Ads Exploring New Lead Form Extensions
When it comes to internet browsing, online shopping, and social media, mobile reigns supreme. And yet, it’s difficult for users to fill out a form on a mobile site, leading …
Is Google Search Fair? How Humans Interfere with Search Results
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance and quality. And you wouldn’t …