You believe in the value of the products and services your company provides. Whether you’re selling hand-crafted dog collars, top-notch physical therapy services, or affordable kitchen supplies, you know that your company’s offerings will make certain people very happy. The question is: how do you find those “certain people?” Connecting your company with its ideal …
Best Practices for Blog Post Images
We’ve emphasized the importance of high-quality blog content time and time again. And when you picture a blog, you likely think about the text on the page. We will never discount the importance of compelling, informative writing, but if your blog contains only text, you’re doing yourself a serious disservice. Blog posts with images aren’t …
The Danger of Duplicate Content
You might think of each webpage you create as a lovely, unique snowflake with one-of-a-kind content and exceptional style – and perhaps it is. But you might be surprised to learn that in many situations, webpages share their content with other URLs. Has someone stolen the text? Do you need to contact Google to have …
Google Analytics Glossary
Google Analytics is an expansive, informative, and enlightening tool that can provide invaluable insights into your website – and unfortunately, it can be a bit intimidating. If you haven’t explored your website’s data in Google Analytics, or if you haven’t even installed the program on your website, you’re not alone – but you are seriously …
How to Respond to Google Reviews
Whether you’re searching for a trustworthy mechanic, a tasty Turkish meal, or a relaxing coffee shop, you likely turn to the internet for help. According to BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations and 73 percent of consumers say that positive reviews make them trust a local business more. …
