DuckDuckGo Gets a Big Boost from PRISM

Posted on June 17, 2013 by Renee Borage

It’s hard to imagine anyone surpassing Google in the search engine Game of Thrones. For years now, Google has been the go-to way to search the Internet, even making it into the popular lexicon (I know, I googled it). But as online privacy gains huge momentum in the media (see: PRISM and Edward Snowden), many people are seeking an alternative to the all-powerful Google. That’s where DuckDuckGo is making its small but noteworthy splash.

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What Is the 960 Grid System?

Posted on June 10, 2013 by Renee Borage

what is the 960 grid system

If you’re new to the world of web design, you might be looking at the logo above and asking yourself, “What is the 960 Grid System?” Simply put, it’s a design strategy that is based on a grid. Sounds good so far, right? Let’s dig a little deeper . . .

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The Aftermath of Penguin 2.0

Posted on June 7, 2013 by Renee Borage

penguin 2.0

Who doesn’t love penguins? They’re adorable, sharply dressed, and have the cutest gait as they toddle across the ice. Of course in the world of Search Engine Optimization, the word penguin doesn’t immediately bring to mind a seemingly innocent animal. Since Google launched their site-swiping algorithm Penguin last year, SEOs have been anxiously analyzing its effects. Now, Penguin 2.0, a newly revamped algorithm, has gone live and this swash-buckling penguin’s casualties are once again being examined by SEOs.

Penguin–strange name for a web algorithm, you might say (too sweet!), but perhaps that’s Google’s game. Toddle in, sweet and simple, and then let the bloodbath begin! Well, maybe . . .  Continue reading →

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How To Improve Your Google AdWords Campaign

Posted on May 29, 2013 by Renee Borage

There are many benefits to running a Google AdWords PPC (pay-per-click) marketing campaign. It’s easy to create, quick to implement, and analyzing your results is a breeze. Plus, because it’s PPC Marketing Springfield MO services from 417 Marketing, you’ll feel confident that you aren’t wasting your money on tiresome, forgettable, and ignorable advertisements. But while Google AdWords can find you a multitude of new customers, it can also lose you money. Do you know how to improve your Google AdWords Campaign? How do you know that each click reflects the interest of a curious customer? How do you know that the click wasn’t a mistake—that they didn’t do it accidentally or mistake your service for something similar? Especially if you have a modest budget, it’s vital that you know how to improve your Google AdWords Campaign. It’s also vital that you know how to make your AdWords campaign works efficiently, attracting the right customers and translating each click into a sale.

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Best WordPress Plugins for 2013

Posted on May 22, 2013 by Renee Borage

There are countless plugins available on WordPress. Whether you’re looking to organize your sidebar, insert a slideshow, or increase your page speed, WordPress plugin developers have got you covered. The variety is amazing, but sometimes it’s difficult to weed through the masses to find the well-crafted, efficient plugins that will make your website shine. So today we’re going to look at the best WordPress plugins for 2013. Suitable for all websites, easy to use, and beneficial to anyone looking to improve their website, these plugins are not only useful, they’re indispensable to a great Wordpress website.

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Choosing Keywords For Your Google AdWords Campaign

Posted on April 16, 2013 by admin

Google Adwords. The most popular, and powerful, online advertising tool available. If you’ve been on any website, you’ve seen the ads to the side, top, bottom, or even middle of the page. Whereas they can appear spammy when poorly configured (what advertising doesn’t suffer from tackiness when left to amateurs?), it can also be a very effective tool for bringing in more visitors to your website and, ultimately, more business to your company.

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How to Choose Keywords for Your Springfield MO SEO Campaign

Posted on April 10, 2013 by admin

Location, location, location! Traditional brick and mortar businesses (those who have physical storefronts for customers to visit) have heard this mantra for decades. You know that you need to be in the right locale, being seen by the right people in order to attract the right kind of attention and increase your customer traffic. Having a great building that is so out of the way that no one will want to take the time to travel to doesn’t help you grow your business. Building in a location that doesn’t fit your target demographic doesn’t help either. In both cases, you’ve simply wasted resources.

It’s the same way on the Internet. Unless you’re an online retailer or disseminator of information, you’ve got to use your physical location to your advantage (even on the web) to avoid wasting resources.

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Crawling Your Way Up Google’s Search Rankings

Posted on April 5, 2013 by admin

As a website owner, Google is most likely a topic that comes up again and again when you think about your site. Particularly, you may want to know how to appear prominently in search rankings for topics and keywords related to your website. Throughout the quest for better search rankings, you’ll encounter a plethora of terms—“SEO,” “content marketing,” “back links”—but before diving into this vast ocean of techniques and terms, it helps to know: how exactly does Google come up with its search rankings?

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What is Responsive Web Design?

Posted on March 27, 2013 by admin

Responsive Web Design approaches the design and creation of websites with an eye toward providing users with the best possible viewing experience regardless of the device they use.

A responsive website is capable of adjusting its elements to adapt to the screen size on which it is being viewed. This means that regardless of device or browser screen size, the viewer of a responsive website always sees an optimized version of the website, eliminating the need to squint at miniscule text, or to scroll repeatedly to find specific information on a webpage. The outcome is a happier audience and, as claimed by proponents of the responsive approach, improved web analytics.

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What Is SEO and What Can It Do To Grow My Business?

Posted on February 6, 2013 by admin

SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly, how can it help you grow your business?

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