Google Adwords. The most popular, and powerful, online advertising tool available. If you’ve been on any website, you’ve seen the ads to the side, top, bottom, or even middle of the page. Whereas they can appear spammy when poorly configured (what advertising doesn’t suffer from tackiness when left to amateurs?), it can also be a very effective tool for bringing in more visitors to your website and, ultimately, more business to your company.
Location, location, location! Traditional brick and mortar businesses (those who have physical storefronts for customers to visit) have heard this mantra for decades. You know that you need to be in the right locale, being seen by the right people in order to attract the right kind of attention and increase your customer traffic. Having a great building that is so out of the way that no one will want to take the time to travel to doesn’t help you grow your business. Building in a location that doesn’t fit your target demographic doesn’t help either. In both cases, you’ve simply wasted resources.
It’s the same way on the Internet. Unless you’re an online retailer or disseminator of information, you’ve got to use your physical location to your advantage (even on the web) to avoid wasting resources.
As a website owner, Google is most likely a topic that comes up again and again when you think about your site. Particularly, you may want to know how to appear prominently in search rankings for topics and keywords related to your website. Throughout the quest for better search rankings, you’ll encounter a plethora of terms—“SEO,” “content marketing,” “back links”—but before diving into this vast ocean of techniques and terms, it helps to know: how exactly does Google come up with its search rankings?
Responsive Web Design approaches the design and creation of websites with an eye toward providing users with the best possible viewing experience regardless of the device they use.
A responsive website is capable of adjusting its elements to adapt to the screen size on which it is being viewed. This means that regardless of device or browser screen size, the viewer of a responsive website always sees an optimized version of the website, eliminating the need to squint at miniscule text, or to scroll repeatedly to find specific information on a webpage. The outcome is a happier audience and, as claimed by proponents of the responsive approach, improved web analytics.
SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly, how can it help you grow your business?
Building a website is more than just a way to get a business online – it’s merely the first step towards maximizing online exposure, generating traffic and converting online visitors into customers. Either way, the goal here is to use your website to move your business forward.
Building a website that meets Google’s Quality Guidelines for Webmasters is more important than ever. Follow these 10 tips below to build a site with proper on-page SEO. Doing so will mean a better user experience for those using your site, and higher domain authority with search engines like Google.
comScore just released their August 2012 U.S. search engine rankings. You can read their press release here. Google is still the clear market leader with a 66.4% share of the total search market, followed by Bing with 15.9%.
In the past couple of years, Google has waged a war on SEO and the people that practice it with two main updates to their algorithm, Penguin and Panda. Why? Two reasons:
- People are spamming search engines and it makes it harder for Google to do its job (provide quality, relevant results to searchers).
- They want people to spend their money on their pay-per-click advertising services (and not SEO).