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417 Marketing Blog

Google Author Rank Lives On!

Still mourning the recent death of Google Authorship? Wipe away those tears and remember that Google Author Rank lives on! The late Authorship program was

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417 Marketing September 19, 2014

The End of Google Authorship

Fini. The end. That’s all, folks! After just three years, Google has announced the end of Google Authorship. According to an announcement made by John

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417 Marketing September 5, 2014

What is Cloaking and Should I Be Using It?

Everyone knows that the Internet is full of deception: blatant lies, manipulated photos, plagiarism, stolen identities . . . As you learn more about search

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417 Marketing August 15, 2014

Google Pigeon Update

We all know how much Google loves its zoo of algorithm updates—Panda, Penguin, Hummingbird—so when the search engine decided to leave its latest update nameless,

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417 Marketing August 1, 2014

The Launch of Google My Business

Earlier this summer, on June 11, 2014, the king of search engines launched its latest project: Google My Business. My Business, a much-needed upgrade to

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417 Marketing July 30, 2014

Google Authorship Photos Removed

Humans tend to trust other humans. Not all the time, of course, but when given a choice between a human-backed product and an anonymous product,

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417 Marketing July 14, 2014

Panda Update 2014

Extra, extra! Read all about it! Panda update 2014 is here! That’s right, folks—Google has officially updated its Panda algorithm. For about a year now

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417 Marketing May 30, 2014

How to Increase Conversions on Your Website

As every business owner knows, it’s not enough to simply get people in the door—that’s only the first step. Once a guest steps inside, you

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417 Marketing April 16, 2014

Should I Worry About Negative SEO?

Should I worry about negative SEO? When you first learned about search engine optimization, you probably never expected this question to arise. “What does negative

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417 Marketing March 26, 2014

How to Write Interesting Blog Posts

Some businesses are inherently more interesting than others. Wild animal reserve = interesting. Paper company = not so much (just ask Jim Halpert). If the

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417 Marketing March 3, 2014

How to Rank Without Backlinks

When it comes to ranking a page for a particular keyword, it’s a generally accepted principle that building backlinks to that page (with at least

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417 Marketing February 21, 2014

How to Do Keyword Research in 2014

So. Google Hummingbird. If you haven’t heard of this punk, let me fill you in. Google Hummingbird flitted onto the scene last year and dropped

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417 Marketing February 3, 2014
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