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417 Marketing Blog

Meet Fred: The New Google Update

Those in the know at Google insist that the company updates its algorithms three times a day on average. Yet despite the frequent alterations –

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417 Marketing March 26, 2017

Google to Punish Sites with Interstitial Ads

NOTE: This post was originally published on August 30, 2016. We updated it on March 8, 2017, to include a new section that reviews the

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417 Marketing March 8, 2017

417 Marketing President Nick Altrup Featured in Springfield Business Journal

If Google doesn’t know you exist, how can you hope to compete with more tech-savvy companies? How can you expect potential customers to find your

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417 Marketing February 7, 2017

Optimizing For “Near Me” Searches

Everywhere you go, there are people staring at screens. Some do it with ease and dexterity – navigating crowds, walking a dog, or shopping for

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417 Marketing February 7, 2017

How to Boost Your SEO in Five Simple Steps

Do you feel like your website is getting lost in the crowd? Are you worried that you’re missing out on important opportunities for exposure because

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417 Marketing January 27, 2017

The Passive Voice and SEO

The passive voice is frowned upon by grammarians. Grammarians prefer the active voice. In a sentence composed with the active voice, the subject completes an

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417 Marketing December 6, 2016

Google Search Switching to Mobile-First Index

If you’re like most people, you keep your smartphone nearby at all times and use it for numerous tasks throughout the course of each day.

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417 Marketing November 4, 2016

Google Possum Update

In the past month or so, did anything odd happen to your Google My Business listings? Did you believe your listings had disappeared only to

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417 Marketing October 10, 2016

Penguin 4.0: It’s Finally Here, Folks!

In October of 2015, we cheerfully announced that Santa might be bringing us a new Penguin algorithm for Christmas. As you all know, the Man

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417 Marketing October 8, 2016

A Study of Google Local Ranking Factors

When is the last time you opened a phone book? Small businesses (and their curious customers) no longer rely on those old-fashioned tomes. Instead, they

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417 Marketing June 28, 2016

Accelerated Mobile Pages (AMP): What You Need to Know

There is nothing more frustrating than waiting for a sluggish webpage to load. Not forgetting where you parked your car, dropping your phone in the

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417 Marketing May 7, 2016

Google Boosting Mobile-Friendly Algorithm in May

We’ve heard it straight from the horse’s mouth: Google will be boosting its mobile-friendly algorithm in May. The search engine began using mobile-friendliness as a

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417 Marketing April 7, 2016
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