Category Archives: PPC Marketing

Organic vs PPC: Are Organic Search Results Disappearing?

Back in the day, Google’s founders were so adamantly against an advertising-funded search engine model that they wrote a research paper about it while they were students at Stanford. Crazy, right?

That was back in 1998, before Larry Page and Sergey Brin realized the potential scope of the dorm room project that would later become Google Inc. Now, Google’s results pages are dominated by paid advertising spots and Google’s advertisements for its own services. Organic search results  (the original reason for Google’s existence) are getting pushed further and further down the page. They no longer hold a sizable portion of the screen’s real estate, and sometimes searchers have to scroll down to even find them. Of course it all depends on the search query, but still—it’s startling how far good old “regular” search results have fallen. In the battle of organic vs PPC, paid advertising space is dominating the competition, sometimes drastically so.

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How to Use Google AdWords Image Extensions

Now that we’ve introduced the latest update to Google AdWords, let’s learn how to use Google AdWords image extensions. Although the program is still in the beta testing phase, marketers are thrilled that this long-awaited addition is finally available. With a striking image, you can attract more viewers, increase your traffic, and hopefully strengthen your conversion rate as well. But while Google does allow you to choose your own images, those images must be approved by Google before they’re allowed onto AdWords.

So which images are likely to get a thumbs up? What about a thumbs down? Let’s learn how to use Google AdWords image extensions and find out.

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What are Google AdWords Image Extensions?

Which do you notice first—words or images? Unless the words are uncannily striking, your eye will likely be drawn to the image. As they say, a picture is worth a thousand words. Perhaps thinking along those same lines, a few weeks ago Google announced the beta launch of image extensions to Google AdWords. It’s still in the testing phase and its results have yet to be analyzed, but one thing’s for sure: the world of PPC marketing is changing once again. So let’s start with the basics and answer the question what are Google AdWords image extensions?

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How To Improve Your Google AdWords Campaign

There are many benefits to running a Google AdWords PPC (pay-per-click) marketing campaign. It’s easy to create, quick to implement, and analyzing your results is a breeze. Plus, because it’s PPC Marketing Springfield MO services from 417 Marketing, you’ll feel confident that you aren’t wasting your money on tiresome, forgettable, and ignorable advertisements. But while Google AdWords can find you a multitude of new customers, it can also lose you money. Do you know how to improve your Google AdWords Campaign? How do you know that each click reflects the interest of a curious customer? How do you know that the click wasn’t a mistake—that they didn’t do it accidentally or mistake your service for something similar? Especially if you have a modest budget, it’s vital that you know how to improve your Google AdWords Campaign. It’s also vital that you know how to make your AdWords campaign works efficiently, attracting the right customers and translating each click into a sale.

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Choosing Keywords For Your Google AdWords Campaign

Google Adwords. The most popular, and powerful, online advertising tool available. If you’ve been on any website, you’ve seen the ads to the side, top, bottom, or even middle of the page. Whereas they can appear spammy when poorly configured (what advertising doesn’t suffer from tackiness when left to amateurs?), it can also be a very effective tool for bringing in more visitors to your website and, ultimately, more business to your company.

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