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417 Marketing Blog

Google Authorship Changes

UPDATE: Google Authorship is no longer supported in web search. The program ended in August 2014. Since Google Authorship was introduced a few years ago,

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417 Marketing January 22, 2014

How To Tell If Google Is Crawling Your Website

Today, I had a developer contact me with a problem. His client was saying that Google was not crawling the website he had built for

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417 Marketing January 20, 2014

Google Hummingbird’s Effect On Local SEO

We discussed Hummingbird, the most recent update to Google’s algorithm, back when it arrived on the scene in October. A month later, we delved into

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417 Marketing January 6, 2014

The Google PageRank Update

Before you start digging a grave for Google PageRank (which we reported as being on its death bed just two months ago), you should know

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417 Marketing December 18, 2013

How to Optimize a WordPress Blog Post

Last Updated: May 21, 2021 Just about anyone can create and write a WordPress blog – your eleven-year-old cousin, your elderly neighbor, your doctor, your

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417 Marketing December 3, 2013

SEO Terminology

As an SEO, I sometimes throw out complex SEO terminology in the middle of a conversation with a client. While I am cognizant of the

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417 Marketing November 21, 2013

SEO Is Not a Commodity

When you eat rice, are you able to tell who grew it by the taste? Of course not! Unless you are given more information, it’s

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417 Marketing November 18, 2013

Google Hummingbird Update: Misconceptions & Truths

Each time Google releases a new animal from its zoo, some SEOs take the change in stride and others panic, fearing the worst. It happened

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417 Marketing November 7, 2013

What Is the Semantic Web?

When you break it all down, the Internet is essentially a retriever. You tell it what you want and it blindly brings it to you,

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417 Marketing October 18, 2013

Is Google PageRank Dead?

I’m sorry you had to hear it from me . . . but it seems that Google PageRank is dying. Though not yet dead as

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417 Marketing October 12, 2013

The Google Hummingbird Update

Last week, Google announced the addition of a new animal to their zoo: Google Hummingbird, the most recent update to the search engine’s algorithm. Unlike

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417 Marketing October 3, 2013

How Do Web Crawlers Work?

Last Updated: December 9, 2019 If you asked everyone you know to list their topmost fears, spiders would likely sit comfortably in the top five

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417 Marketing September 26, 2013
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