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417 Marketing Blog

Are Social Signals Bogus?

Social media can sometimes feel like high school. Everyone can see how many “friends” you have and how many times those friends “like” or comment

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417 Marketing January 27, 2014

Google Authorship Changes

UPDATE: Google Authorship is no longer supported in web search. The program ended in August 2014. Since Google Authorship was introduced a few years ago,

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417 Marketing January 22, 2014

How To Tell If Google Is Crawling Your Website

Today, I had a developer contact me with a problem. His client was saying that Google was not crawling the website he had built for

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417 Marketing January 20, 2014

Google Hummingbird’s Effect On Local SEO

We discussed Hummingbird, the most recent update to Google’s algorithm, back when it arrived on the scene in October. A month later, we delved into

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417 Marketing January 6, 2014

The Google PageRank Update

Before you start digging a grave for Google PageRank (which we reported as being on its death bed just two months ago), you should know

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417 Marketing December 18, 2013

How to Optimize a WordPress Blog Post

Last Updated: May 21, 2021 Just about anyone can create and write a WordPress blog – your eleven-year-old cousin, your elderly neighbor, your doctor, your

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417 Marketing December 3, 2013

SEO Terminology

As an SEO, I sometimes throw out complex SEO terminology in the middle of a conversation with a client. While I am cognizant of the

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417 Marketing November 21, 2013

SEO Is Not a Commodity

When you eat rice, are you able to tell who grew it by the taste? Of course not! Unless you are given more information, it’s

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417 Marketing November 18, 2013

Google Hummingbird Update: Misconceptions & Truths

Each time Google releases a new animal from its zoo, some SEOs take the change in stride and others panic, fearing the worst. It happened

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417 Marketing November 7, 2013

What Is the Semantic Web?

When you break it all down, the Internet is essentially a retriever. You tell it what you want and it blindly brings it to you,

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417 Marketing October 18, 2013

Is Google PageRank Dead?

I’m sorry you had to hear it from me . . . but it seems that Google PageRank is dying. Though not yet dead as

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417 Marketing October 12, 2013

The Google Hummingbird Update

Last week, Google announced the addition of a new animal to their zoo: Google Hummingbird, the most recent update to the search engine’s algorithm. Unlike

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417 Marketing October 3, 2013
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