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417 Marketing Blog

Google Analytics Glossary

Google Analytics is an expansive, informative, and enlightening tool that can provide invaluable insights into your website – and unfortunately, it can be a bit

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417 Marketing January 24, 2019

Best Practices for Using Redirects

We’ve all been there: You click on a link, excited to explore the page you were promised, and instead you find an empty page. It

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417 Marketing November 9, 2018

The Difference Between Categories and Tags

Do you want a flabby website or a taut, sturdy, and well-constructed website? Do I even need to ask? You can (and should) add structure

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417 Marketing October 6, 2018

The Importance of Internal Links

Imagine the World Wide Web without hyperlinks. You would need to type in a new web address every time you wanted to travel to a new

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417 Marketing September 17, 2018

Diagnosing a Sudden Drop in Website Traffic

Your numbers are chugging along predictably, perhaps even climbing for stretches, when you notice an abrupt change. Suddenly, the number of people visiting your website

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417 Marketing August 13, 2018

Google Questions and Answers

Question: Do you know what Google Questions and Answers is? Answer: While I can’t read your mind, I wouldn’t be surprised if you’re unfamiliar with

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417 Marketing June 13, 2018

The Ideal Meta Description Length

UPDATE 6/2/18: This was a short-lived change. Google reverted back to showing shorter meta descriptions by mid-May 2018. According to Moz.com, most meta descriptions are

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417 Marketing March 8, 2018

The New Google Search Console

Take a look around. Have you noticed something different about Google Search Console? Believe it or not, it’s been “rebuilt from the ground up” (source).

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417 Marketing February 9, 2018

Proximity and How it Relates to Search Results

Where are you? No seriously, where is your business located? Your physical place in the world and its proximity to people searching on Google is

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417 Marketing October 12, 2017

How Long Does It Take to Rank in Google?

Just as new musicians relish hearing their songs on the radio and authors adore seeing their novels in bookstores, webmasters delight in reaching the top

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417 Marketing August 2, 2017

Google Posts Now Live for All Small Business

Before you read any further, search for your business on Google. Do you see a box of information on the right side of the search

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417 Marketing July 12, 2017

Google for Jobs: What You Need to Know

Who truly enjoys searching for a new job? Not only is it difficult to quickly convey your worth to employers, not only is it frustrating

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417 Marketing June 23, 2017
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