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SEO

Google URL Update for April 2015

417 Marketing
Unlike your home address, which says nothing about you or your family, a thoughtful and well-formed webpage address (also known as a URL) typically describes something about the webpage itself. ...
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SEO

Google Mobile Algorithm Update

417 Marketing
These days, you can’t assume that all Internet users are sitting at a desk and looking at a desktop monitor. They might be wandering the aisles of a grocery store, ...
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SEO

What Is Direct Traffic?

417 Marketing
In everyday life, traffic is dreaded and despised. In the world of SEO, it’s typically a sign of success! When you first dip your toe into SEO, you’ll hear a ...
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Web Design

Are One-Page Websites a Good Idea?

417 Marketing
Most websites grow like trees: there is the trunk (the homepage) that extends into several branches (subpages), and those branches veer off into smaller branches and leaves (even more subpages). ...
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SEO

What Are ALT Tags?

417 Marketing
If your friend couldn’t see a beautiful image, what would you do? You would describe it to her, of course. Using words, precise and potent words, you would describe the ...
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SEO

Panda Update 4.1

417 Marketing
Since the original Panda algorithm was introduced in 2011, Google has updated it twenty-seven times. The most recent, arriving four months after the previous iteration, is known as Panda update ...
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