Search Engine Optimization

Google and other search engines send “web crawlers” to visit millions of web pages each day. On-page SEO is the process of making it clear to these web crawlers who you are and what you do. When you retain 417 Marketing, you can rest assured that we will handle all of the following on-page SEO elements:

• Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more
• Configure the indexation of pages, posts, taxonomies, and more
• Create an XML sitemap and submit it via Google Search Console
• Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption

Page speed isn’t just a ranking factor—it’s fundamental to user experience and business success. When your website loads slowly, you lose customers before they even see what you offer. Studies show that a one-second delay in page load time can result in a 7% reduction in conversions. For an e-commerce site making $100,000 per day, that one-second delay costs $2.5 million in lost sales annually.

At 417 Marketing, we understand that page speed affects everything:

• Search Rankings: Google uses Core Web Vitals as a ranking signal, rewarding fast sites with better visibility
• User Experience: Fast-loading pages keep visitors engaged and reduce bounce rates
• Conversion Rates: Every second of improved load time directly increases conversions
• Mobile Performance: With most searches happening on mobile devices, speed is even more critical on slower connections

We implement comprehensive speed optimization strategies including advanced caching systems, code optimization and minification, image optimization and modern formats, content delivery networks, database optimization, and performance monitoring. Our approach ensures your website not only passes Google’s Core Web Vitals assessment but delivers the lightning-fast experience that modern users expect. The result is better rankings, happier visitors, and more conversions.

There’s not an SEO company out there that doesn’t report data using Google Analytics. But did you know that most SEO companies report inaccurate data? This is because they do not understand referral spam or deploy filters or advanced segments in Google Analytics. When you retain 417 Marketing, you can feel confident that the data we report on a monthly basis will be accurate and reliable.

Once we have your Google Analytics account configured properly, we will connect your account to Looker Studio. Looker Studio is a business intelligence and data analytics platform that allows our clients to explore, analyze, and visualize their data. It was founded in 2012 and acquired by Google in 2019.

Our proprietary Looker Studio configuration provides our clients with a powerful tool for understanding their data, making data-driven decisions, and improving marketing outcomes.

As a team of SEO experts, we understand the importance of backlinks in page ranking. While we have mastered the art of ranking pages without backlinks, we cannot ignore that backlinks add tremendous value to our clients’ online presence. Our primary focus is to strengthen the authority and trust of our clients’ websites, which drives more traffic from search engines and ultimately increases their leads.

To achieve this, we put considerable effort into both on-page and off-page optimizations. We build backlinks from high-authority third-party websites that are relevant to our clients’ businesses. It is crucial to target these highly authoritative and trustworthy websites as they help to elevate our clients’ domains, consequently improving their search engine rankings. By doing this, we ensure that our clients’ businesses get noticed in the digital world and continue to thrive.

While on-page SEO and backlinks are critical to the success of an SEO campaign, nothing can drive huge increases in organic traffic like high-quality content. That’s why we create unique, well-crafted blog content that is relevant to your business and informative to your base of potential customers, and we publish it on a regular schedule.

When you decide to hire 417 Marketing as your SEO provider, we will send you a list of proposed blog topics. Once you approve the list, we will publish multiple blog posts each month on your behalf. We write high-quality content for a wide variety of businesses, and we do so with great success. Furthermore, we give you the opportunity to review the content and suggest changes before publication.

Each published blog post drives its own unique set of users to your website, exponentially increasing your exposure over time. It’s not uncommon to see 500- to 2,000-percent increases in traffic from search engines over a 12-month period. In most cases, these increases are largely due to our blogging efforts.

Your Google Business Profile is your most powerful tool for local visibility. It’s the information panel that dominates search results when people look for businesses like yours, often taking up more screen space than any website—especially on mobile devices where 60% of local searches happen.

At 417 Marketing, we don’t just set up your Google Business Profile and walk away. We actively manage and optimize every aspect of your listing to maximize visibility, build trust, and drive customer actions. Our comprehensive approach ensures your business dominates local search results and converts searchers into customers.

Complete Profile Optimization

Every element of your Google Business Profile affects your visibility and conversion rate. We optimize your business description with strategic keywords, select the perfect primary and secondary categories to match search intent, define precise service areas for maximum coverage, and configure every available feature to give you competitive advantages. We ensure your profile is 100% complete—businesses with complete profiles are twice as likely to be considered reputable.

Google Posts and Updates

Google Posts allow you to share timely updates directly in your Business Profile. While not a game-changer on their own, they’re another tool for keeping your profile fresh and engaging. We use Google Posts strategically to announce offers, highlight services, share company news, and maintain an active presence. Regular posting signals to Google that your business is active and engaged, contributing to better local visibility.

Visual Content Strategy

Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. We develop a comprehensive visual strategy that includes:

• Professional cover and profile photos for strong first impressions
• Interior and exterior shots that set expectations
• Team photos that build trust
• Product and service images that showcase quality
• Before-and-after photos that demonstrate results

We help you maintain a steady stream of fresh photos that keep your profile dynamic and engaging. Google rewards active profiles with better visibility, and customers trust businesses that regularly update their visual content.

Review Management and Support

Reviews are the foundation of your online reputation and a major ranking factor for local search. A business with 4.5 stars gets exponentially more clicks than one with 4.0 stars. We help you build and maintain a stellar reputation by providing you with the tools and support you need.

We provide you with a direct review link that makes it easy for satisfied customers to leave feedback. This eliminates friction in the review process—customers can leave a review with just a few clicks. While requesting reviews is ultimately your responsibility (you know your customers best and when they’re happiest), we make the process as simple as possible.

We also manage your review responses, crafting professional replies that thank customers for positive feedback, address concerns constructively, demonstrate your commitment to excellence, and subtly market to future readers. Every response is an opportunity to show potential customers how you treat people. Quick, thoughtful responses to all reviews—positive and negative—show that you value customer feedback and are actively engaged with your business.

Advanced Features and Optimization

We leverage every available feature to maximize your profile’s effectiveness:

• Enable and manage direct messaging for instant customer communication
• Integrate booking systems for frictionless appointment scheduling
• Create detailed service and product catalogs with pricing
• Proactively manage the Q&A section with helpful information
• Optimize attributes and amenities for filtered searches

Local Search Performance Tracking

We monitor comprehensive metrics to ensure your local search optimization delivers results:

• Discovery searches to understand how customers find you
• Customer actions like calls and direction requests
• Photo views and post engagement
• Competitive benchmarking against other local businesses

Our detailed reporting shows not just what’s happening, but what it means for your business and how we’re improving results.