FAQs
About 417 Marketing
What is 417 Marketing?
417 Marketing is a team of data-driven marketing professionals who believe in listening first, then using our expertise to find the marketing channels that will actually deliver results. Since 2010, we’ve helped businesses from local startups to international corporations stop wasting money on ineffective campaigns. We test multiple marketing approaches, measure what works best, then move your budget away from losers and double down on winners.
What makes 417 Marketing different from other agencies?
We’d rather tell you the truth than take your money. Three key factors set us apart:
- No Sales Team – You won’t find us “dialing for dollars” or knocking on your door. We take pride in the fact that we grow through existing client referrals, and our team does not have a single dedicated salesperson.
- Custom ROI Dashboards – We build custom Looker Studio dashboards that show exactly which channels are driving your highest-value conversions. No other agency in our market delivers this level of data sophistication.
- We Optimize Your Spend, Not Our Revenue – Unlike agencies that make money by spending your budget, we make money by optimizing it. If testing shows you should spend less in one area, we’ll tell you—even if it reduces our revenue.
How long has 417 Marketing been in business?
We’ve been dedicated to ROI optimization since 2010, giving us over 14 years of experience helping businesses stop wasting money on campaigns that don’t deliver results.
Where is 417 Marketing located?
We’re based in Springfield, Missouri but work with clients remotely throughout the US and abroad. Location isn’t important—results are. We use video conferencing for meetings and have proven systems in place to deliver exceptional results regardless of where you’re located.
What types of businesses do you work with?
We work with businesses ranging from local startups to international corporations. Our systematic approach scales to meet the needs of any size business. We’ve had success with eCommerce, B2B services, manufacturing, healthcare, and local service businesses.
Do you specialize in any particular industries?
While we have deep experience across many industries, we don’t limit ourselves to specific verticals. Our data-driven approach allows us to adapt our strategies to any industry. What matters most is that you’re looking for honest, performance-based marketing—not smoke and mirrors.
Our Philosophy & Approach
What's your philosophy on digital marketing?
Stop spreading your budget thin. Start putting it where it works. We don’t make recommendations based on gut feelings, industry trends, or what is best for us. Every strategy we suggest is backed by testing data and performance metrics that show real ROI potential. When we find what works, we scale it. When we find what doesn’t, we eliminate it.
What is your process for working with clients?
Our proven process follows six clear steps:
- Listen & Analyze – Understand your goals, review current marketing performance, identify budget allocation opportunities
- Recommend Channels – Suggest marketing channels to test, propose budget allocation strategy, set measurable success metrics
- Launch and Test – Launch recommended campaigns, test multiple approaches, begin performance tracking
- Measure Performance – Track conversion data and attribution, build custom ROI dashboards, analyze what’s working vs. what isn’t
- Optimize & Scale – Move budget away from underperformers, scale up winning campaigns, continue testing and refinement
Report & Refine – Monthly performance reviews, transparent ROI reporting, strategy adjustments based on data
How do you determine which marketing channels to recommend?
We listen to what you want to accomplish, then recommend specific marketing channels to test based on your goals. We measure the results, then systematically move your budget toward what’s delivering the best ROI and away from what isn’t. This listen-test-optimize approach has helped us build a loyal clientele who know exactly where their marketing dollars are working hardest.
What if a marketing channel isn't working?
This is where we’re different. If our testing shows a marketing channel isn’t delivering ROI, we’ll tell you to stop spending money there—even if it means less revenue for us. We continuously test, measure, and refine your marketing mix, moving budget only to what delivers results.
Do you offer all services to every client?
No. Most agencies will sell you every service they offer. We only recommend what our testing shows will actually work for your specific business. If we don’t think a service will deliver ROI for you, we won’t recommend it.
Working With 417 Marketing
How do you measure and report results?
We build custom Looker Studio dashboards that show exactly which channels are driving your highest-value conversions. Our advanced attribution modeling tracks the customer journey across touchpoints, so you can see not just what generated a lead, but what actually closes deals. You’ll have 24/7 access to real-time data, plus monthly review meetings where we discuss performance and optimization opportunities.
How often will we communicate?
Most clients receive monthly performance reviews and strategy discussions where we review results and refine strategies based on data. You’ll have direct access to your account team—not a call center. We’re also available between scheduled meetings for questions and updates.
Who will be working on my account?
You won’t be handed off to an inexperienced client success manager when you start with us. You’ll work directly with the owner of the company and experienced professionals who understand your business. Your dedicated team will include specialists in each service area you’re using.
Do you require long-term contracts?
We structure our agreements to ensure we have adequate time to deliver meaningful results. Contract terms vary by service and will be clearly explained during our consultation. We believe in earning your business through results, and our client retention speaks for itself—many clients have been with us for over 10 years.
Do you white-label your services for other agencies?
No. We focus exclusively on direct client relationships where we can control quality and ensure our data-driven approach is properly implemented.
Pricing & Investment
How much do your services cost?
Our pricing varies based on the scope and complexity of your needs. We create custom proposals after understanding your goals and budget. What we can promise is transparent pricing with no hidden fees—you’ll know exactly what you’re paying for and what results to expect.
Do you have minimum budget requirements?
We work with a range of budgets, but we’ll be honest if we don’t think your budget is sufficient to see meaningful results. We’d rather turn away business than take money for something that won’t work.
Do you require setup fees?
We typically don’t charge setup fees. Our pricing structure is designed to be straightforward and transparent. Any costs will be clearly outlined in your proposal so there are no surprises.
What payment methods do you accept?
We accept ACH transfers, checks, and credit cards. Most clients are billed monthly for ongoing services, with payment due upon receipt of invoice.
Can you work within my budget?
We’ll work with you to find the most effective use of your budget. Sometimes that means focusing on one channel instead of spreading thin across many. We’ll always recommend the approach that will deliver the best ROI for your available budget.
Get Started
How do I get started with 417 Marketing?
Click “GET STARTED” on our website or give us a call at [your phone number]. We’ll schedule a free consultation to understand your goals, review your current marketing spend, and provide honest recommendations about what will actually work for your business.
Do you offer free consultations?
Yes, we offer free initial consultations. This is a no-pressure conversation focused on understanding your goals and providing honest analysis about what marketing channels might work for you. We’ll tell you the truth—even if that means saying we’re not the right fit.
What should I prepare for our first meeting?
Come prepared to discuss:
- Your business goals and challenges
- Your target audience and ideal customers
- Current marketing efforts and what results you’ve seen
- Your budget range for marketing
- What success looks like for your business
How quickly can you start working on my project?
Timeline depends on our current workload and your project scope. Typically, we can begin initial strategy work within 1-2 weeks of signing an agreement. We’ll provide a realistic timeline during our consultation.
Results & Expectations
What kind of results can I expect?
Results vary based on your industry, competition, budget, and chosen marketing channels. During our consultation, we’ll set realistic expectations based on our experience with similar businesses. What we guarantee is that we’ll measure everything, report honestly, and continuously optimize for better ROI.
How long before I see results?
Timeline varies by service and industry. Some channels like paid advertising can generate immediate traffic, while SEO typically takes 3-6 months to show significant results. We’ll set clear expectations during our initial consultation and provide regular progress updates.
Do you guarantee results?
We guarantee that we’ll use proven strategies, provide transparent reporting, and always act in your best interest. While we can’t guarantee specific outcomes (no honest agency can), our track record speaks for itself—we grow through referrals from satisfied clients.
Here’s the truth: No agency can guarantee results when it comes to SEO and Google Ads unless that agency’s name is Google—and Google isn’t an agency. Why? Because we don’t control Google’s algorithms, your competitors’ actions, or market conditions. What we do control is our approach: thorough testing, honest reporting, and continuous optimization based on data.
Any agency promising guaranteed rankings or specific results is either lying or doesn’t understand how digital marketing actually works. Google’s algorithms change constantly, competition shifts daily, and consumer behavior evolves. What we can promise is that we’ll test multiple approaches, measure everything, tell you exactly what’s working and what isn’t, and continuously optimize your campaigns for better performance. That’s how we’ve kept clients for over 10 years—through honest work and real results, not empty guarantees.
Can you share case studies or examples?
Yes, we have detailed case studies available at 417marketing.com/case-studies. These showcase real results we’ve achieved for clients across different industries and marketing channels. During our consultation, we can also discuss specific examples relevant to your business and goals.
What if I'm not seeing the results I expected?
We continuously monitor and optimize performance. If something isn’t working, we’ll be the first to tell you and recommend adjustments. Our monthly reviews ensure we catch issues early and adjust strategies based on data.
About Your Team
Why don't you have a sales team?
We take pride in growing through existing client referrals. Our entire team focuses on service delivery and results, not aggressive sales tactics. When you work with us, you’re working with practitioners, not salespeople.
What certifications or credentials does your team have?
Our team maintains certifications in Google Ads, Google Analytics, and other relevant platforms. More importantly, we have 14+ years of real-world experience delivering results for clients. We stay current with industry changes through continuous education and testing.
Are you a Google Partner?
Yes, we are a Google Partner. We maintain certifications in Google Ads, Google Analytics, and other relevant platforms. But more importantly, we have 14+ years of real-world experience delivering results for clients. We believe results matter more than badges—our focus is on what works for your business.
How big is your team?
We’re big enough to handle complex campaigns but small enough to provide personalized attention. Every team member is an experienced professional who contributes directly to client success.
Why Choose 417 Marketing
Why should I choose 417 Marketing over a larger agency?
Large agencies often assign junior staff to smaller accounts and focus on maximizing billing. With us, you work directly with experienced professionals who care about your results. We’re big enough to handle complex campaigns but small enough that your success directly impacts ours.
Why not hire an in-house marketing team?
An in-house team can be expensive and limiting. With 417 Marketing, you get an entire team of specialists—designers, developers, SEO experts, PPC managers—for less than the cost of one senior marketing hire. Plus, we bring tested strategies from working with diverse clients across multiple industries.
What do your clients say about you?
Our clients consistently praise our transparency, expertise, and results. As one client said: “I have zero hesitation in recommending 417 Marketing for SEO. Not only do they provide world-class services, they ensure their clients understand the results using metrics that actually matter.” Many clients have been with us for over 10 years and actively refer other businesses to us.
How do I know if you're the right agency for me?
When you hire 417 Marketing, you get a team that tells you the truth about your marketing spend and optimizes it for better ROI. We’re the right fit if you value:
- Honest reporting over empty promises
- Data-driven decisions over gut feelings
- Systematic optimization over “set it and forget it”
- Transparent outcomes over vague metrics
- A partner who will tell you to stop spending money somewhere if it’s not working
What if I'm not happy with your services?
Your satisfaction is our priority. If you’re not happy, we want to know immediately so we can address your concerns. We work hard to earn your business every day through delivering real results. Our long client retention—many clients have been with us over 10 years—shows we deliver on our promises.
Ready to Stop Wasting Marketing Dollars?
If you’re tired of agencies that overpromise and underdeliver, let’s talk. We’ll analyze your current marketing, identify what’s working and what isn’t, and create a plan to put your budget where it actually drives results.
Remember: We’d rather tell you the truth than take your money.