Last week we investigated on-page SEO, comparing on-page optimization to the tip of an iceberg. Well, jump in your submarine because this time around, we’re going beneath the surface to the hidden part of the iceberg: off-page SEO. But what is off-page SEO and why is it so important? What Is Off-Page SEO? So what …
Search Engine Optimization 101: What is On-Page SEO?
Search engine optimization is a lot like an iceberg. From your little viewing boat, the mass of ice (the SEO) looks like a small, jagged island. If you didn’t know any better, you might think that was the entirety of it. But beneath the surface, much of the body is hidden, leaving only that tiny …
Search Engine Optimization 101: What Are Meta Tags?
Search engine optimization is like a puzzle. While there are proven ways to boost your ranking, many facets of SEO rely on trial and error. Different puzzle pieces are involved and their importance fluctuates all the time. Marketers can agree on the importance of some tools and tricks, but there is still a lot of …
Organic vs PPC: Are Organic Search Results Disappearing?
Back in the day, Google’s founders were so adamantly against an advertising-funded search engine model that they wrote a research paper about it while they were students at Stanford. Crazy, right? That was back in 1998, before Larry Page and Sergey Brin realized the potential scope of the dorm room project that would later become …
DuckDuckgo Gets a Big Boost From Prism
It’s hard to imagine anyone surpassing Google in the search engine Game of Thrones. For years now, Google has been the go-to way to search the Internet, even making it into the popular lexicon (I know, I googled it). But as online privacy gains huge momentum in the media (see: PRISM and Edward Snowden), many …
The Aftermath of Penguin 2.0
Who doesn’t love penguins? They’re adorable, sharply dressed, and have the cutest gait as they toddle across the ice. Of course in the world of Search Engine Optimization, the word penguin doesn’t immediately bring to mind a seemingly innocent animal. Since Google launched their site-swiping algorithm Penguin last year, SEOs have been anxiously analyzing its …
What is SEO and What Can I Do to Grow My Business?
SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly, how can it help you grow your business? SEO stands for search engine optimization. It is the process of getting traffic from the “free” or “organic” listings on search engines …
How to Do On-Page SEO in Ten Steps
Building a website that meets Google’s Quality Guidelines for Webmasters is more important than ever. Follow these 10 tips below to build a site with proper on-page SEO. Doing so will mean a better user experience for those using your site, and higher domain authority with search engines like Google. Step One: Develop a Keyword …
SEO in a Post-Panda and Post-Penguin Era
In the past couple of years, Google has waged a war on SEO and the people that practice it with two main updates to their algorithm, Penguin and Panda. Why? Two reasons: People are spamming search engines and it makes it harder for Google to do its job (provide quality, relevant results to searchers). They …
Google Launches Sweeping “Penguin” Update to Its Search Engine
On April 20th, we felt that change was in the air and published a post called “The Future of SEO and How To Prepare For It”. Our timing could not have been better, because on April 24th, Google announced an epic update to their search algorithm that is designed to do a better job of …
