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About Us

We Test. We Measure. We Optimize Your Marketing Spend.

WE TEST, MEASURE, AND OPTIMIZE YOUR MARKETING SPEND

DEDICATED TO ROI OPTIMIZATION SINCE 2010

We are a team of data-driven marketing professionals who believe in listening first, then using our expertise to find the marketing channels that will actually deliver results. Since 2010, we’ve helped businesses from local startups to international corporations stop wasting money on ineffective campaigns.

When we bring on new clients, we listen to what they want to accomplish, then recommend specific marketing channels to test based on their goals. We measure the results, then systematically move their budget toward what’s delivering the best ROI and away from what isn’t. This listen-test-optimize approach has helped us build a loyal clientele who know exactly where their marketing dollars are working hardest.

We’re all about clear communication and making things easy for our clients. Got questions? Check out our FAQs—we’ve answered some of the most common ones there.

CORE VALUES

OUR DATA-DRIVEN APPROACH

Data-Driven Decisions

We don't make recommendations based on gut feelings, industry trends, or what is best for us. Every strategy we suggest is backed by testing data and performance metrics that show real ROI potential.

Honest Reporting

If our testing shows a marketing channel isn't working, we'll tell you to stop spending money there—even if it means less revenue for us. Your success matters more than our bottom line.

Systematic Optimization

We continuously test, measure, and refine your marketing mix. When we find what works, we scale it. When we find what doesn't, we eliminate it. Your budget only goes where it delivers results.

THREE UNIQUES

WHAT MAKES US DIFFERENT?

No Sales Team

You won’t find us “dialing for dollars” or knocking on your door. We take pride in the fact that we grow through existing client referrals, and our team does not have a single dedicated salesperson.

Custom ROI Dashboards

We build custom Looker Studio dashboards that show exactly which channels are driving your highest-value conversions. Our advanced attribution modeling tracks the customer journey across touchpoints, so you can see not just what generated a lead, but what actually closes deals. No other agency in our market delivers this level of data sophistication.

We Optimize Your Spend, Not Our Revenue

Unlike agencies that make money by spending your budget, we make money by optimizing it. If testing shows you should spend less in one area, we'll tell you—even if it reduces our revenue.

WHEN YOU HIRE 417 MARKETING, YOU GET A TEAM THAT TELLS YOU THE TRUTH ABOUT YOUR MARKETING SPEND AND OPTIMIZES IT FOR BETTER ROI.

OPTIMIZE YOUR MARKETING SPEND

Get results you can measure.

GET STARTED

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Our Services

  • Web Design
  • Search Engine Optimization
  • Google Ads
  • Microsoft Ads
  • Google Shopping Ads
  • Display & Video Marketing
  • WordPress Web Hosting & Maintenance
  • Chatbot Development
  • Google Local Services Ads

Case Studies

  • Springfield Symphony Orchestra
  • Inspection Support Network
  • Ensight Solutions
  • NewStream Enterprises
  • MMC Fencing & Railing
  • QPS
  • Positronic
  • GovCon
  • PrimeLending
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ROI Optimization Through Testing

Springfield, MO. USA

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