The Internet has provided us with so many amazing things—global communication, entertainment, loads of information—but one of the most beneficial is the ability to shop online. No matter where you live and no matter where your chosen store is located, you can almost always purchase their products online these days. Worldwide shipping and e-commerce websites have made it possible for you to buy your weekly groceries, complete your holiday shopping, and purchase hard-to-find items from all over the world using the Internet. All that and more without leaving the comfort of your couch!
What Is E-Commerce?
The world of online shopping began with the creation of the electronic commerce industry, also known as e-commerce. In this industry, people can buy and sell products and services over the Internet. Using “virtual storefronts” and online catalogs, companies display their wares to interested customers. Then, with just a few clicks of the mouse, customers can purchase a product or service and provide the financial and personal data needed to complete the transaction (name, address, credit card information, etc). E-commerce is a convenient and efficient way for customers and companies to interact with one another.
E-commerce websites abound on the Internet these days, varying widely in their complexity and purpose. There are very contemporary e-commerce sites that sell digital content, as well as more conventional shops selling goods and services. There are also e-commerce websites working on an institutional level, facilitating business exchanges and helping major corporations and financial institutions exchange financial data. When the data being exchanged includes large sums of money or highly valuable data, the website’s integrity comes into play. Companies must ensure that their websites are undoubtedly safe, that users’ data is protected, and that the customer feels at ease.
Building the Perfect E-Commerce Store
The quality of an e-commerce store greatly affects both the customer experience and the company’s success. A well-designed e-commerce store is easy to use, secure, and optimized for search engines. It will ensure that the customer feels safe sharing their information and help them navigate through the process. When companies don’t invest some time and thought into their e-commerce store, they often end up losing money because people are so discouraged from using it. Their sales go down and their customer service team may receive calls and e-mails from frustrated, confused customers.
At 417 Marketing, we design e-commerce websites using WooCommerce for WordPress as our platform. We utilize proven SEO techniques to draw traffic to your site and then convert that traffic into customers by making the store attractive and easy to navigate. To create a secure, effortless checkout system, we use SSL certificates in combination with premium gateway extensions. And best of all, we can configure custom shipping and tax options to meet your company’s needs.
Everything is moving online these days and shopping is no exception. If you want to please your current customers and gain new customers as well, why not create an e-commerce store? No matter where you’re based, you’ll be able to reach consumers worldwide. It’s a big step, but with the help of 417 Marketing, you can do it. We’ll help you sell more widgets by building an e-commerce website that is optimized for both search engines and users. It’s a win-win.