The term digital marketing casts a wide net, encompassing all marketing efforts delivered through digital channels. Ads on search engines, social media profiles, mobile apps, and optimized websites are all forms of digital marketing. This is a vibrant, versatile, and ever-changing field that can help your company communicate with customers, increase revenue, develop your brand, and reach your target audience in new and exciting ways.
Our Digital Marketing Services
At 417 Marketing, we focus on search engine optimization (SEO) and pay-per-click (PPC) marketing. These are two of the most widely used and effective forms of digital marketing.
Search Engine Optimization (SEO)
Search engine optimization, which is commonly abbreviated to SEO, is the process of optimizing your website to rank higher on search engine results pages. By increasing the authority and trust of a website, we can maximize web traffic from organic listings on search engines like Google. To improve your rankings, 417 Marketing will find relevant niches for your business online and then boost your domain’s authority and trustworthiness through effective SEO techniques.
Pay-Per-Click (PPC) Marketing
While SEO takes advantage of organic search, which is based on relevance to the searcher’s query, pay-per-click (PPC) marketing is the practice of purchasing advertisements on Google. Instead of paying upfront to run an ad campaign, however, you only pay when someone clicks on one of your ads. Thus, you’re only paying for results.
We focus on one of the most common types of PPC marketing: Google AdWords, an advertising system in which you can bid on certain keywords so that your ads appear in the search results. Signing up for the program is free, and you will only pay when your advertising produces positive results in the form of clicks or calls.
In addition to paid search ads, we help clients advertise within Google AdWords using remarketing ads and display ads. With remarketing, Google shows ads to people who have visited your website or app without buying anything, tempting them to return. Display ads, on the other hand, are general advertisements that appear on websites. They can include text, images, videos, flash, and audio.
Our Partnership with Google
Did you know that 417 Marketing is a Google Partner? This means that we have demonstrated the skills and expertise required to achieve Google’s approval. We have passed Google AdWords certification exams and are up to date with the latest product knowledge. Plus, we continue to deliver solid ad revenue growth to our clients. As a Google Partner, we have access to benefits like special events, training programs, industry research, and more.
Offline marketing simply isn’t as effective as it used to be. Printed brochures, billboards along the highway, word-of-mouth buzz, coupons in the local paper, and other traditional marketing techniques can benefit your business, but they can’t compete with digital marketing in this day and age. Most Americans spend several hours of their day online – working, socializing, learning, exploring, having fun . . . If you want to connect with these consumers, you need to meet them where they’re already spending much of their time: online.
If you refuse to build a website and avoid social media, you may frustrate and alienate your customers. And if you ignore digital marketing, your competitors may forge ahead of you online and steal the attention and business of prospective customers. With a high-quality website, effective SEO, and strategic PPC marketing, you can communicate with your current audience and attract the attention of future customers.
Whether you’re new to the world of digital marketing or hoping to refresh and improve your current online presence, contact 417 Marketing today to get started.
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