If you want someone to do you a favor, you’ll have better luck if you make the favor as simple and convenient as possible. Provide instructions and examples. Be lenient about the timeframe and flexible with your standards. Make the favor uncomplicated and foolproof. For example, if you want your customers to leave you reviews …
How to Respond to Google Reviews
Whether you’re searching for a trustworthy mechanic, a tasty Turkish meal, or a relaxing coffee shop, you likely turn to the internet for help. According to BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations and 73 percent of consumers say that positive reviews make them trust a local business more. …
Google+ vs. Google My Business
UPDATE 10/9/18: Google announced on October 8, 2018, that it would shut down the consumer version of Google+ in August 2019. The corporate version of Google+ will still exist. Due to low usage rates, Google found that the search engine was no longer worth maintaining. This was disclosed at the same time as a security vulnerability …
Are Social Signals Bogus?
Social media can sometimes feel like high school. Everyone can see how many “friends” you have and how many times those friends “like” or comment on your posts. There are awkward relationship statuses, ridiculous dramas, and oh so many typos. But despite some of its juvenile aspects, social media also plays a huge role in …
Top Social Media Sites for Marketing
Everyday, thousands of people are jumping up on imaginary soapboxes to taut the greatness of their favorite things. They might post their preferred websites on Facebook or tweet the best new songs and videos. They might pin links to delectable recipes or cool new products on Pinterest. Companies, of course, are tapping in to this …
