417 Marketing Case Study:


Blue grey smal craftsman style house with white porch.

Since 1986, PrimeLending been helping your neighbors and community members achieve their homeownership dreams. With over 2,500 dedicated mortgage experts, their team is able to deliver the service, support and guidance home buyers deserve in a home loan process from application to closing and beyond. While things may change throughout the years, their dedication to you never does. They will always be here to serve as the lending partner you can count on.


We were first approached by Brian Chick, Senior Vice President and Midwest Regional Manager, to build a website for the Kansas City, Missouri region. He was also interested in SEO.


417 Marketing built a website that combined the many offices of the KC region into one domain: whyprimelendingkc.com. We then started the SEO campaign, focusing initially on technical on-page SEO, high-authority backlinks, and custom blog content.


Like most SEO work on brand new domains, the result wasn't immediate. We told Brian that it would likely take 12 months to get their domain to the first page of Google organic search results. At around the 8 month period, it happened. They've dominated page 1 results ever since. PrimeLending was so impressed that they 1) hired us to start a Google Ads campaign as well and 2) asked us to do the same for the Springfield (MO), Denver, Dallas, West Texas, Minneapolis, Wichita, Manhattan (KS), and St. Cloud (MN) regions.
PrimeLending has used Nick Altrup and his team for almost 10 of our independent sites under our company umbrella. 417 Marketing works well with our compliance and legal team, creates unique material for our blogs, has quick response times to questions and is even happy to take a call with us when needed. The monthly reports are exceptionally detailed and provide the feedback we are looking for. Highly recommend!
Alicia Zschoche
Alicia Zschoche

The Progress

Page 1 Keywords at Google.com
Year-over-year growth in traffic from organic searches
Return On Ad Spend

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