417 Marketing Case Study:

MMC Fencing & Railing

MMC Fencing & Railing logo

MMC Fencing & Railing was formed in 2002. Today, they are a nationwide distributor for Digger Specialties, Inc. and are the largest internet retailer of Westbury Aluminum Railing in the country.


Owner Kent Wellington called us out of nowhere in 2013. He was frustrated by his current provider's lack of communication and concerned that they lacked the skill to take MMC Fencing & Railing to the next level.


We proposed a new eCommerce website using WordPress and WooCommerce. We also proposed an SEO campaign.


The combination of an improved user experience, easier checkout process, and more organic search visibility vaulted MMC Fencing & Railing into explosive year-over-year growth. The success of the MMC Fencing & Railing campaign encouraged Mr. Wellington to launch a new business with our help - Aluminum Handrail Direct. Today, 417 Marketing provides MMC Fencing & Railing with web hosting, web design & maintenance, SEO, and Google Ads services.
Kent Wellington
417 Marketing took my website to the next level by completely rebuilding it and providing SEO nationwide for it. They have made suggestions that I didn't always agree with but they have proven to be successful recommendations. Nick and Ryan are a great team to work with who understand my business and partner with me to make it grow in ways I couldn't imagine.

The Progress

Increase in Monthly Website Users
Increase in Monthly eCommerce Revenue
Average Monthly Return On Ad Spend (2021 YTD)

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