Generative AI is certainly having a moment. Wherever you turn, people are using it to explore, create, replicate, and innovate — sometimes in exciting and revolutionary ways, other times in concerning and predatory ways. Soon, it may pave the way for a new era in neuroscience, reduce traffic jams in California, accelerate research into humanoid robots, and much, much more. However you feel about it, it’s here to stay. And because it’s already having a huge impact on search engines (hello, Search Generative Experience!) and digital marketing, it’s imperative that you learn about it.
We’ve already discussed the basics of generative search and how generative search will impact SEO, but today, we’re focusing on how Google’s Search Generative Experience (SGE) may impact Google Ads. Do you need to totally revamp your pay-per-click (PPC) marketing strategy? Scroll down to explore what we know, what we predict, and our current tips for the future.
