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417 Marketing Blog

The Google Hummingbird Update

Last week, Google announced the addition of a new animal to their zoo: Google Hummingbird, the most recent update to the search engine’s algorithm. Unlike

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417 Marketing October 3, 2013

How Do Web Crawlers Work?

Last Updated: December 9, 2019 If you asked everyone you know to list their topmost fears, spiders would likely sit comfortably in the top five

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417 Marketing September 26, 2013

Youtube Optimization for Local SEO

YouTube is an instrumental piece of the social media landscape. Not just because it’s a great place to watch videos of South Korean superstars, but because

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417 Marketing September 13, 2013

Search Engine Optimization 101: How to Build Links

Whether you’re optimizing your website for search engines, vying for popularity, or searching for a job, one piece of advice always rings true: it’s all

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417 Marketing August 21, 2013

Search Engine Optimization 101: What is Off-Page SEO?

Last week we investigated on-page SEO, comparing on-page optimization to the tip of an iceberg. Well, jump in your submarine because this time around, we’re

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417 Marketing July 30, 2013

Search Engine Optimization 101: What is On-Page SEO?

Search engine optimization is a lot like an iceberg. From your little viewing boat, the mass of ice (the SEO) looks like a small, jagged

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417 Marketing July 16, 2013

Search Engine Optimization 101: What Are Meta Tags?

Search engine optimization is like a puzzle. While there are proven ways to boost your ranking, many facets of SEO rely on trial and error.

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417 Marketing July 8, 2013

Organic vs PPC: Are Organic Search Results Disappearing?

Back in the day, Google’s founders were so adamantly against an advertising-funded search engine model that they wrote a research paper about it while they

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417 Marketing July 2, 2013

DuckDuckgo Gets a Big Boost From Prism

It’s hard to imagine anyone surpassing Google in the search engine Game of Thrones. For years now, Google has been the go-to way to search

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417 Marketing June 17, 2013

The Aftermath of Penguin 2.0

Who doesn’t love penguins? They’re adorable, sharply dressed, and have the cutest gait as they toddle across the ice. Of course in the world of

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417 Marketing June 7, 2013

What is SEO and What Can I Do to Grow My Business?

SEO is a common buzzword, and has been for some time. So what is SEO? Why are so many people talking about it? Most importantly,

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417 Marketing February 6, 2013

How to Do On-Page SEO in Ten Steps

Building a website that meets Google’s Quality Guidelines for Webmasters is more important than ever. Follow these 10 tips below to build a site with

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417 Marketing November 15, 2012
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