For a moment, let’s pretend it’s February 2019. Your children are at school. You feel the breeze on your chin. You don’t yet understand the
We first introduced bidirectional encoder representations from transformers – a.k.a. BERT, Google’s biggest update in years – at the end of October. Designed to help Google’s
We may talk a lot about mysterious algorithms, complex spiders that crawl the web, and the importance of trustworthy and authoritative hyperlinks, but when it
Imagine you’re at a mall looking for new shoes. In one store, you’re immediately handed an unrelated flyer, the lights gradually come on, the sales
According to Google, a bounce is “a single-page session on your site.” In other words, a user enters your website on a particular page and exits from
Everyone wants to be the best. Whether you’re rooting for your favorite basketball team, participating in your town’s annual pie-baking contest, or competing for the
When we last discussed mobile-first indexing, it was so fresh on the scene, it hadn’t even gone live yet! At the time it was viewed
You’re making a big mistake if you manage a website without the assistance of Google Search Console. Not only is this handy service free to use,
After you type a query into Google, you might imagine a digital algorithm sifting through results and churning out the best answers, ranked by relevance
Have you ever tried to search for something on Google that you didn’t know how to spell? Or struggled to get Google to understand what
There’s been a lot of talk lately about Google hogging search traffic with zero-click searches. According to SearchEngineJournal.com, 34.4 percent of desktop searches and 62.5
It’s not easy to locate relevant and useful responses to online searchers’ queries in a fraction of a second. To accomplish this, Google’s search algorithms take
