417 Marketing provides comprehensive, reliable web hosting and maintenance services. By handling your site’s updates, managing your hosting solution, and performing regular maintenance, we allow you to focus on running and growing your business.
A website cannot exist on the internet without a host. We provide space on a server as well as internet connectivity, and we ensure world-class speed, reliability, and security.
The web hosting company will store your pages on its servers and make them available and easily accessible on the internet. Then, it will link your domain name to the IP address of a specific computer. So when someone requests to see your website (by typing the domain into their browser’s address field), the IP address will be located and the website will be loaded from the web host.
A Secure & Reliable Host
Nobody thinks about their website’s host until it goes down. That’s why we offer the highest quality web hosting available.
We base our choices on your business and your website’s needs, taking into account the complexity of the website and the number of visitors you’re expecting each month. To avoid future problems concerning a lack of data storage or high traffic, we offer plenty of storage and ensure a high bandwidth. We set clear limits, safely publish your work, and have excellent uptime track records. Should you have any questions or concerns, we offer reliable customer service. And when a problem arises, we will quickly find a solution and get your website on sure footing again.
There may be cheaper options out there, but sometimes you really do get what you pay for. Wouldn’t you rather put your website in trustworthy, responsible hands and avoid all that potential stress? Believe us, it’s worth it.
Domain Registration vs. Web Hosting
Many people confuse web hosting with domain registration.
Your domain name is like your address. When people want to find you online, you give them your domain name (like “www.417marketing.com”), and they can type it into their server. The domain name stands in for a long URL made of numbers, which is what computers use to communicate with one another. The name should be professional, convenient, and easy to remember. When you create a website, you will need to register for and purchase a unique domain name.
Web hosting, on the other hand, is like your office building. It offers space and availability, not design or special features. When you give someone your address (i.e., your domain), they will be able to use it to find your office (the space provided by your web host). If you don’t have a web host, there won’t be any office to find. Even if you have designed a gorgeous website and purchased a domain name, you won’t be able to make use of them if you don’t employ a web host as well.
Building a stunning, fruitful website is not a one-time deal; it’s a process. If you don’t take the time to monitor your website, make repairs, update your CMS, revise your content, make back-up copies, and more, your site
will fall into disarray. It could become outdated, defective, or vulnerable to hackers. In fact, it could even disappear!
At 417 Marketing, we take web maintenance seriously. When we work with you to create a website, we want that website to look just as beautiful a year from now as it does the day you first lay eyes on it. With our WordPress Pro Maintenance Services, we will ensure that your website prospers. In addition to web hosting and 24/7 site monitoring, we provide security updates, load time optimization, priority support, and traffic monitoring. Plus, we can customize our web maintenance services to the goals you have for your website.
Our WordPress Pro Maintenance Services
24/7 Site Monitoring
Without comprehensive site monitoring, your website will be vulnerable to malware, hackers, comment spam, “spamvertising,” and brute force login attacks that could bring your website to its knees. Your email account is also at risk, as you could end up on any one of the many email spam blacklists. Our 24/7 website monitoring services, which include all of the following, protect you from a variety of vulnerabilities:
- Monthly malware scan of your website
- Alert monitoring for any files that are changed by a hacker
- Password auditing
- Advanced firewall protection
- Enhanced login security
- Brute force login protection
- Advanced comment spam filter
- “Spamvertising” monitoring (We will monitor to see if your website is appearing as a link in spam emails.)
- Email spam list monitoring (We will check with spam services to ensure your domain isn’t listed as a known source of spam email.)
Nothing is static online. Just as your website’s content will change to reflect your business’s evolution, the technology that supports it will evolve as time goes by. If you forget to run updates of the site’s WordPress content management system (CMS), plugins, and themes, your website will be vulnerable to malware and hackers. To protect your site and keep it up and running, we provide the following updates:
- WordPress release updates
- Plugin updates
- Theme updates
By running updates as they are released, we can patch major security vulnerabilities. This will significantly reduce the odds of your website getting hacked.
Load Time Optimization
Did you know that Google measures how quickly your website loads? Since 2010, the search engine has used this information as a ranking factor in its algorithm, increasing its importance with each passing year. At 417 Marketing, we begin our load time optimization process by measuring your website’s load speed down to the millisecond. Then we create a record of the initial speed, taking a screenshot to illustrate the challenge. After that, we perform the following tasks to accelerate your site’s load time:
- Website caching
- Browser caching
- Enabling “lazyload” of images, iframes, and videos
- File optimization of HTML, CSS, and JS
- Mobile caching
- Feed caching
- Prefetch DNS requests
- Image optimization
On average, we can lower page load speeds by 1,000 percent or more. In most cases, we are able to make websites load in less than one second! Not only will this improve your SEO, but it will also please your website’s visitors. The faster your website loads, the less likely it is that a visitor will abandon ship.
As a WordPress Pro Maintenance client, you will receive up to two hours per month of priority support, during which we can help you make a variety of changes to your website.
For example, have you written anything industry-specific that could be helpful to your customers? Have you been mentioned (or perhaps praised) in a publication? Would you like to share new photos or videos? Do you want to advertise a special sale or event? We can help you make the following additions or updates to your website:
- New written content
- New pictures or images
- Embedded YouTube videos
- New customer testimonials
- Updated hours of operation
- Copyright dates
- New pages
- New links
- And much more!
Did you know that Google rewards websites that consistently update their content and add new material? So keeping your website up to date won’t just help you hold the interest of repeat visitors; it will also help you maintain high rankings on search engines.
As a WordPress Pro Maintenance client, you will receive monthly Google Analytics reports that allow you to keep track of page views, sessions, average session duration, and bounce rate. You will be able to see exactly how much progress you’re making on a month-to-month basis.
Contact Us Today
By keeping your website fresh, current, and operational, our web hosting and maintenance services will help you stay online. We will ensure your website operates at peak efficiency so that you can avoid the common pitfalls of running a website. Your links will work properly, your images will appear quickly, and your pages will load in the blink of an eye. Plus, a back-up copy of your website will provide you with peace of mind.
Web maintenance entails a lot more than fixing broken links, adding new pictures, and updating your CMS from time to time. Through a combination of observation, analysis, updates, and repairs, we will ensure that your website remains fresh and functional.