The Client
The science of certainty — with zero visibility on Google.
Positronic builds premium power and signal connectors for a wide variety of global industries. But every product delivers the same outcome: Certainty. That’s their master spec, their driving purpose — precision-engineered connectors that perform without fail in the most demanding environments on earth.
Positronic originally hired 417 Marketing in 2013 to work on their SEO. Despite being a world-class manufacturer, they were really struggling with visibility in organic Google search results. Their most important keywords were buried around page 10 — effectively invisible to the engineers and procurement teams searching for their products.
Near-zero organic visibility — most important keywords ranking around page 10 of Google search results
Weak meta tags — title tags, meta descriptions, and header structures were not optimized for search engines or click-through rates
Lack of quality backlinks — insufficient domain authority to compete for high-value industry keywords in a specialized global market
No paid advertising presence — no Google Ads account to capture high-intent buyers while organic authority was being built
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United States
🇫🇷
France
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Germany
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Japan
Active digital marketing campaigns across 4 countries
The Solution
Started with an SEO audit. Grew into a global digital marketing partnership.
01
Comprehensive SEO Audit
417 Marketing started with a thorough SEO audit, identifying a few strengths and many weaknesses. The audit revealed the specific technical and authority gaps that were preventing Positronic from ranking for their most important keywords.
02
Technical On-Page SEO Overhaul
Executed in-depth technical on-page SEO edits across the site — correcting meta tags, title tags, header structures, and all the foundational signals search engines use to understand who Positronic is and what they make.
03
Link Building for Domain Authority
Crafted a link building strategy designed to increase domain authority — building high-quality backlinks from relevant, authoritative sources in the electronics and manufacturing industries to elevate Positronic’s standing with search engines.
04
Google Ads Management
Once the SEO results got Positronic’s attention, 417 Marketing was brought in to manage their Google Ads account — layering paid search on top of growing organic visibility to capture even more high-intent buyers across all markets.
05
Global Campaign Expansion
As the partnership grew, so did the scope. Today, 417 Marketing handles digital marketing campaigns for Positronic across the globe — including campaigns in the United States, France, Germany, and Japan — a testament to the results the relationship has produced.
The Results
Page 10 to page 1 in less than a year. Then the partnership went global.
354
From near-zero visibility to 354 keywords ranking on page 1 — across a highly specialized global market.
+65%
Year-over-year conversion growth driven by improved organic visibility, paid search, and optimized landing experiences.
-19.76%
Getting more conversions at a lower cost per conversion — the dual improvement that defines a well-optimized paid and organic strategy working in tandem.
- 10 most important keywords moved from around page 10 to page 1 in less than one year
- 354 keywords now ranking on page 1 at Google.com
- +65% increase in conversions year-over-year
- -19.76% decrease in cost per conversion year-over-year
- Digital marketing campaigns now active in the United States, France, Germany, and Japan
- From a single Springfield, MO SEO engagement to a global digital marketing partnership
- Consistent performance across multiple markets with different languages and search behaviors
- Started with SEO in 2013 — expanded to include Google Ads management
- Now handles all aspects: SEO, Google Ads, conversion tracking, and web optimization globally
- Over a decade of continuous partnership built on trust, results, and transparent reporting
“When looking for a digital marketing partner, I wanted to find a full-service firm that I could rely on for all aspects of SEO, Google Ads management, conversion tracking, web site optimization, and more. I needed a team member that I could trust to do the right thing and make wise recommendations for the benefit of my business. The 417 Marketing team has exceeded my expectations. I found my team member.”
Melanie Scott
Marketing Communications Manager, Positronic
Project Conclusion
The right foundation earns trust. Trust earns the global account.
The Positronic story demonstrates what happens when a business finds a digital partner they can genuinely trust. What began as a straightforward local SEO engagement in 2013 grew — through consistent results and honest recommendations — into a full-service global partnership spanning four countries.
Melanie Scott’s testimonial says it best: she wasn’t just looking for a vendor. She was looking for a team member. One that could handle SEO, Google Ads, conversion tracking, and web optimization — and make wise recommendations for the benefit of the business. That’s exactly what 417 Marketing delivered. And it’s why the partnership has lasted over a decade and shows no signs of stopping.
Page 10 to page 1 for 10 most important keywords — in less than one year
354 keywords now ranking on page 1 at Google.com
+65% conversions YOY with -19.76% cost per conversion
Global campaigns active in the US, France, Germany, and Japan
Second business — Aluminum Handrail Direct — launched with 417 Marketing
10+ year ongoing partnership across SEO, Google Ads, and web optimization
Work With Us
Looking for a team member — not just a vendor?
That’s exactly the kind of partnership we build. Let’s start with a conversation about your goals.