417 Marketing Case Study:

Positronic

industrial

Positronic builds premium power and signal connectors for a wide variety of global industries. But every product delivers the same outcome: Certainty. That’s their master spec, their driving purpose.

THE CHALLENGE/OPPORTUNITY

Positronic originally hired us in 2013 to work on their SEO. They were really struggling with visibility in organic Google search results.

THE SOLUTION

417 Marketing started with an SEO audit, finding a few strengths and many weaknesses. Once we identified the weaknesses (meta tags, lack of quality backlinks), we went to work crafting a solution involving in-depth technical on-page SEO edits and a link building strategy designed to increase domain authority.

THE RESULT

In less than one year, we increased their average rank position for their 10-most important keywords from around page 10 of Google organic searches results to page 1. That got Positronic's attention. Since then, our working partnership has grown. Today, 417 Marketing handles digital marketing campaigns for Positronic all over the globe including campaigns in the United States, France, Germany, and Japan. We also manage their Google Ads account.

“When looking for a digital marketing partner, I wanted to find a full-service firm that I could rely on for all aspects of SEO, Google Ads management, conversion tracking, web site optimization, and more. I needed a team member that I could trust to do the right thing and make wise recommendations for the benefit of my business. The 417 Marketing team has exceeded my expectations. I found my team member.”

melani-scott
Melanie Scott
Marketing Communications Manager, Positronic

The 417 Marketing Effect

354
PAGE 1 KEYWORDS AT GOOGLE.COM
65.05%
Increase in Conversions YOY
19.76%
Decrease in Cost per Conversion YOY

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