417 Marketing Case Study:

Ensight Solutions

woman working on factory floor with protective face shield

EnSight Solutions develops creative, custom food processing solutions for companies. As a consolidated custom food processing equipment manufacturing organization made up of four outstanding custom food processing equipment manufacturers (A-One Manufacturing™, Bridge Machine™, Likwifier™ and Bematek Systems™), it’s now easier than ever for them to meet complex material handling, further processing, high-shear blending, or automation and robotics needs.

THE CHALLENGE/OPPORTUNITY

EnSight Solutions originally hired us in 2017 to help improve their online search visibility, as they were struggling to get found online.

THE SOLUTION

417 Marketing started with an SEO audit, finding a few strengths and many weaknesses. Once we identified the weaknesses (meta tags, lack of quality backlinks), we went to work crafting a solution involving in-depth technical on-page SEO edits and a link building strategy designed to increase domain authority.

THE RESULT

We impressed EnSight Solutions with our SEO results, and were asked to help them establish a Google Ads campaign in 2019. While the SEO gave them a boost, their Google Ads results have been off the charts.

“If you’re considering working with 417 Marketing, probably the best piece of advice I could give to be successful and make sure that that working relationship is successful is to put on your big boy pants, own the leadership role that you have been given to grow your business, and work together with experts that know what they’re doing. You’re the business expert in your sphere, they’re the digital experts, but together you have to come up with a comprehensive strategy that is the right fit for your business.”

Luke James
Luke James

The 417 Marketing Effect

307%
Increase in Website Users
76%
Increase in Conversions from Google Ads
1351%
Return On Ad Spend

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