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SEO

Facing SERP Changes Head-On and Focusing on What Really Matters

417 Marketing October 3, 2025
Last month, Google quietly disabled the “&num=100” parameter, which allowed users to view the first 100 search results for any query. If you’re not familiar with SEO tools and strategies, ...
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Google Ads

Is PMax Siphoning Clicks from Your Search Campaign?

417 Marketing August 14, 2025
When Performance Max (PMax) campaigns first hit the scene, Google promised they would unify Google Ads channels and boost conversions. But for advertisers already running strong Search campaigns, a nagging ...
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AI

Say Hello to LLMs.txt, a Proposed Web Standard for AI Content Crawling

417 Marketing July 31, 2025
More and more people are turning to AI assistants like ChatGPT, Gemini, and Claude for help searching the web — perhaps you’re one of them! But if you own or ...
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AI

The Future of AI-Driven Search. Will ChatGPT Become the Next Netscape?

417 Marketing July 9, 2025
Imagine it’s the mid-’90s again. Malls are teeming with windbreakers, cargo shorts, and bucket hats. Kids are obsessed with Game Boys and Tamagotchis. Your dial-up internet “sings” each time it ...
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AI

Benefits of AI Chatbots

417 Marketing March 25, 2025
The days of dial-up internet are so far behind us that they’ve practically been forgotten. Today’s digital users expect a speedy, seamless, and intuitive web experience, and they quickly become ...
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Google Ads

The Benefits of Google Ads

417 Marketing August 5, 2024
The advent of the internet revolutionized the advertising industry. Suddenly, instead of hoping potential customers would drive past their billboards or catch their radio commercials, companies could target people searching ...
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