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Google Ads
Is PMax Siphoning Clicks from Your Search Campaign?
When Performance Max (PMax) campaigns first hit the scene, Google promised they would unify Google Ads channels and boost conversions. But for advertisers already running strong Search campaigns, a nagging ...
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AI
Say Hello to LLMs.txt, a Proposed Web Standard for AI Content Crawling
More and more people are turning to AI assistants like ChatGPT, Gemini, and Claude for help searching the web — perhaps you’re one of them! But if you own or ...
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AI
The Future of AI-Driven Search. Will ChatGPT Become the Next Netscape?
Imagine it’s the mid-’90s again. Malls are teeming with windbreakers, cargo shorts, and bucket hats. Kids are obsessed with Game Boys and Tamagotchis. Your dial-up internet “sings” each time it ...
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AI
Benefits of AI Chatbots
The days of dial-up internet are so far behind us that they’ve practically been forgotten. Today’s digital users expect a speedy, seamless, and intuitive web experience, and they quickly become ...
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Google Ads
The Benefits of Google Ads
The advent of the internet revolutionized the advertising industry. Suddenly, instead of hoping potential customers would drive past their billboards or catch their radio commercials, companies could target people searching ...
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AI
How Will Google’s Search Generative Experience Affect Google Ads?
Generative AI is certainly having a moment. Wherever you turn, people are using it to explore, create, replicate, and innovate — sometimes in exciting and revolutionary ways, other times in ...
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