Carlos is 417 Marketing’s Google Analytics Analytics / Google Tag Manager / Looker Studio expert. He focuses on analyzing and understanding how visitors interact with a website to implement a tailor-made analytics system, from data quality gathering to advanced conversion tracking and reporting.
He’s always in the loop of new analytics trends and enjoys a good reading with a tasty cup of coffee. He’s also an avid player of strategy games, loves fiddling around with his two dogs (Lana and Rudo), and enjoys a relaxing time on the beach.