Did you know that YouTube is currently the second-most popular search engine? It reaches over 1 billion users, who watch 1 billion hours of content per day, making it an extremely promising advertising platform for businesses of all sizes. 417 Marketing can help you launch an effective YouTube ad campaign that reaches your ideal audience. With the assistance of our experts, you can monitor your progress, adapt your targeting and bidding, and maximize the return on your investment.
Before we go any further, it’s important to understand that a video ad campaign is not effective as a standalone marketing endeavor. It should be one piece of a marketing strategy designed to introduce the right people to your brand, educate them on the value of your products and services, and help them do business with you.
The ideal video advertisement accomplishes several feats. First, it resonates with the target audience. Next, it compels viewers within the target audience to watch the entire ad. Third, it motivates those viewers to click on the ad and visit the advertiser’s website. And finally, it works with the website to convince the user to do business with the advertiser. That said, the purpose of video ads is not to drive direct purchases or leads. In fact, video ads rarely lead to direct action by the viewer. Instead, you’re aiming to familiarize your target audience with your brand, build trust, and educate viewers.
Types of YouTube Ads
- TrueView Ads: The most common type of YouTube ad is known as a TrueView ad because Google only charges you for it when a person watches 15 seconds or the entire video (whichever is shorter). At the 5-second mark, the user is allowed to skip the ad; if they do so before 15 seconds have passed, you will get free brand exposure and avoid spending money on people that aren’t in your target audience. TrueView ads can appear at the beginning of videos played on YouTube, in the middle of long videos, or even after videos.
- Bumper Ads: While not as common as TrueView ads, Bumper ads are quick and powerful because they can’t be skipped. They are 6 seconds long and played at the beginning of videos. Bumper ads are a bit more expensive than TrueView ads, but they can produce a lasting impact if you target the right audience. With Bumper ads, you pay by impressions (i.e., the number of people you reach). Every time your Bumper ad receives 1,000 impressions, you will pay for it.
How to Get Started
Invest in Quality
First, you must invest in high-quality, professionally produced audio and video. Building an ad campaign for a low-quality video is usually a waste of money. We refer all our clients to a few trusted video production companies if they don’t already have one they prefer.
Next, as you craft the idea for your advertisement, focus on your audience and familiarize yourself with their interests, values, and opinions. The better you know your ideal customers, the more likely it is that you will be able to create videos that resonate with them and compel them to take action. Remember that a great ad will not appeal to everyone; it will target a specific segment of the population.
Then, compile information about the products or services you wish to advertise. Using this information and your insights into your audience, the video production team will provide direction regarding how to structure the ad.
Contact 417 Marketing
Once you have a captivating, well-crafted video advertisement, upload the video to your YouTube channel as an unlisted video. If you need help creating a YouTube channel or uploading a video, we can help. After that, you simply need to send us the link to the video and turn us loose!
Our team will create a YouTube advertising campaign using your video assets, implementing proven targeting methods to ensure you reach the right audience. We will ensure that your ads appear on videos that have content relevant to your brand’s products or services. Then, we will create a bidding strategy, put the ad into effect, and monitor the traffic and engagement.
As we continue monitoring the performance of your ad, we will gather data that reveals how users interact with it. We can view a significant amount of anonymous data about the people that watch and interact with your ads, which will help us refine the targeting to show the ad to more relevant audiences. With traditional TV ads, this sort of customization isn’t possible. By consistently testing different audiences to decipher which produce the most engagement, we will help you get the best possible results for the lowest possible cost.
Are you ready to harness the power of YouTube? With its wide reach, ever-increasing popularity, advanced targeting options, and affordable ad opportunities, it’s easy to see why so many companies are investing in YouTube advertising. When you’re ready to learn more, please click here to get in touch and request a free quote.