Web Maintenance

You can’t build a stunning, intuitive, and engaging website in a day. And even after weeks of hard work, when your site finally goes live, you must continue updating and maintaining it. This isn’t a one-time deal; it’s a process. If you don’t take the time to monitor your website, make repairs, update your CMS, revise your content, make back-up copies, and more, your site will fall into a state of disarray. It could become outdated, defective, or vulnerable to hackers. In fact, it could even disappear!

That’s where we come in.

At 417 Marketing, we take web maintenance seriously. When we work with you to create a website, we want that website to look just as beautiful a year from now as it does the day you first lay eyes on it. With our WordPress Pro Maintenance Services, we will ensure that your website prospers. In addition to web hosting and 24/7 site monitoring, we provide security updates, load time optimization, priority support, and traffic monitoring. Plus, we can customize our web maintenance services to the goals you have for your website.

Web Maintenance

Our WordPress Pro Maintenance Services

Web Hosting

A website cannot exist on the Internet without a host. We provide space on a server as well as Internet connectivity, and we ensure world-class speed, reliability, and security.

24/7 Site Monitoring

Without comprehensive site monitoring, your website will be vulnerable to malware, hackers, comment spam, “spamvertising,” and brute force login attacks that could bring your website to its knees. Your email account is also at risk, as you could end up on any one of the many email spam blacklists that exist these days. Our 24/7 website monitoring services, which include all of the following, protect you from a variety of vulnerabilities:

  • Monthly malware scan of your website
  • Alert monitoring for any files that are changed by a hacker
  • Password auditing
  • Advanced firewall protection
  • Enhanced login security
  • Brute force login protection
  • Advanced comment spam filter
  • “Spamvertising” monitoring (we will monitor to see if your website is appearing as a link in spam emails)
  • Email spam list monitoring (we will check with spam services to make sure your domain isn’t listed as a known source of spam email)

Security Updates

Nothing is static online. Just as your website’s content will change to reflect your business’s ever-changing nature, the technology that supports it will evolve as time goes by. If you forget to run updates of the site’s WordPress content management system (CMS), plugins, and themes, your website will be vulnerable to malware and hackers. To protect your site and keep it up and running, we provide the following updates:

  • WordPress release updates
  • Plugin updates
  • Theme updates

By running updates as they are released, we can patch major security vulnerabilities. This will significantly reduce the odds of your website getting hacked.

Load Time Optimization

Did you know that Google measures how quickly your website loads? Since 2010, the search engine has used this information as a ranking factor in its algorithm, increasing its importance with each passing year. At 417 Marketing, we begin our load time optimization process by measuring your website’s load speed down to the millisecond. Then, we create a record of the initial speed, taking a screenshot to illustrate the challenge. After that, we perform the following tasks to accelerate your site’s load time:

  • Website caching
  • Browser caching
  • Enabling “lazyload” of images, iframes, and videos
  • File optimization of HTML, CSS, and JS
  • Mobile caching
  • Feed caching
  • Prefetch DNS requests
  • Image optimization

On average, we can lower page load speeds by 1000% or more. In most cases, we are able to make websites load in less than one second! Not only will this improve your SEO, but it will also please your website’s visitors. The faster your website loads, the less likely it is that a visitor will abandon ship.

Priority Support

As a WordPress Pro Maintenance client, you will receive up to two hours per month of priority support, during which we can help you make a variety of changes to your website.

For example, have you written anything industry-specific that could be helpful to your customers? Have you been mentioned (or perhaps praised) in a publication? Would you like to share new photos or videos? Do you want to advertise a special sale or event? We can help you make the following additions or updates to your website:

  • New written content
  • New pictures or images
  • Embedded YouTube videos
  • New customer testimonials
  • Coupons
  • Updated hours of operation
  • Copyright dates
  • New pages
  • New links
  • And much more!

Did you know that Google rewards websites that consistently update their content and add new material? So keeping your website up to date won’t just help you hold the interest of repeat visitors; it will also help you maintain high rankings on search engines.

Traffic Monitoring

As a WordPress Pro Maintenance client, you will receive monthly Google Analytics reports that provide the following information:

  • Sessions
  • Page views
  • Average session duration
  • Bounce rate

The Importance of Web Maintenance

By keeping your website fresh, current, and operational, our WordPress Pro Maintenance services will help you stay online. We will ensure your website operates at peak efficiency so that you can avoid common pitfalls of web maintenance. Your links will work properly, your images will quickly appear, and your pages will load in the blink of an eye. Plus, a back-up copy of your website will provide you with peace of mind.

Web maintenance entails a lot more than fixing broken links, adding new pictures, and updating your CMS from time to time. Through a combination of observation, analysis, updates, and repairs, we will ensure that your website remains fresh and functional.

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