All things being equal, people will do business with, and refer business to, people they know, like and trust. Want to know how to build a genuine and trusting relationship with your clients? This episode is for you.
Our guest this week is Bob Burg, author of “Endless Referrals” and co-author of the award winning book “The Go-Giver”. For 30 years Bob’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.