Feeling lost with your content strategy? This episode is for you.
Our guest this week is content extraordinaire Melanie Deziel. Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the Director of Content at Foundation Marketing, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.
Prior to joining Foundation, Melanie was the Chief Content Officer of StoryFuel, the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.
In this episode, Melanie will discuss content strategy, building a relationship with your audience, and how to choose the platform that is right for you. Tune in to hear these insights and more.
MENTIONS: Tools, Books, and People
- New York Times
- Huffington Post
- Foundation Marketing
- Hubspot Blogs
- Gary Vaynerchuk (Gary Vee)
- Tik Tok
- Blue Bottle Coffee
- Blue Bottle Coffee Table Book
- Skillshare Class From Blue Bottle Coffee
- Marketo Marketing Coloring Book
- My NY Times Instagram
- Phil M Jones
- Exactly What To Say Book
- Ann Handley
- Everybody Writes Book
- Total Annarchy Newsletter