Welcome to Part 2 of our 3-part series on Marketing Strategy. This week, we’re covering the different stages of problem awareness experienced by everyone in your market. We’ll cover the emotions and behaviors at each stage, as well as your marketing goals at each stage.
Next week we’ll tie everything together with a breakdown of how to create a multi-channel marketing strategy designed for long-term sustainable growth.
Previous Episode: Intro To Marketing Strategy Series: Part 1 – Marketing Principles