Episode 011
Customer Understanding & Qualitative Metrics In B2B With Chris Walker
Chris Walker | February 2, 2021
Chris Walker is a pioneer in modern demand gen practices for B2B SaaS companies. His agency, Refine Labs, is on the forefront of practices that drive real results for for the early adopters that trust their human-centric approach.
Chris and I talked about what’s wrong with B2B demand gen and what needs to change if you want to see more MQLs and more revenue.